PrepWizard Secures 404 Endeavors Investment As Food Labeling Platform Reaches Tens Of Thousands Of Restaurant Locations

PrepWizard has secured a strategic investment from 404 Endeavors to accelerate expansion of its cloud-based automated food preparation labeling platform, which is used across tens of thousands of restaurant locations.

Founded by Doug Harris and his sons Cole and Eli Harris, PrepWizard replaces handwritten food preparation labels with software that can produce standardized labels in seconds.

The system is designed to reduce labor requirements and food waste while improving food safety and operating consistency across multi-location restaurant businesses.

404 Endeavors’ investment will support hiring, technology development, sales and go-to-market initiatives.

Cole Harris will remain President and Eli Harris will continue as Chief Technology Officer.

The existing PrepWizard team will also remain with the business.

PrepWizard additionally offers WorkWizard, a digital operations platform for tasks, checklists, audits, announcements and other store-level workflows.

404 Endeavors invests in technology and tech-enabled services businesses serving restaurants and multi-unit operators and focuses its proprietary capital on one platform at a time.

Brown Gibbons Lang served as exclusive financial advisor to PrepWizard.

KEY QUOTES:

“We’re excited to build PrepWizard’s next chapter together.”

Cole Harris And Eli Harris, Co-Founders Of PrepWizard

“We look forward to helping PrepWizard continue to invest in its technology and expand its reach to even more customers.”

Elie Javice, Co-Founder And Co-Managing Partner Of 404 Endeavors