Prequel Skin, the dermatologist-developed skincare brand founded by board-certified dermatologist Dr. Samantha Ellis, announced the appointment of beauty industry veterans Nathalie Kristo as Chief Executive Officer and Toral Patel as Chief Marketing Officer, forming an all-female leadership team as the brand accelerates into its next phase of growth.
Kristo brings more than 25 years of experience, having built her leadership foundation over nearly two decades at L’Oréal, where she held roles including Senior Vice President of Marketing for L’Oréal Paris USA and Global Brand President of NYX Professional Makeup. She led NYX’s transformation into a global success story following L’Oréal’s acquisition of the brand, and later served as CEO of Huda Beauty, where she helped scale both Huda Beauty and Kayali from founder-led brands into globally established businesses.
Patel brings more than 15 years of experience across prestige and mass beauty, most recently serving as Senior Vice President and Head of Marketing and E-commerce at Kopari Beauty, where she helped establish the brand at Ulta, following earlier marketing roles at The Estée Lauder Companies and L’Oréal.
KEY QUOTES:
“From the beginning, Prequel has been about making dermatology-informed skincare more accessible while helping people better understand and care for their skin. As we look toward the future, it was important to bring in leaders who not only have incredible track records of building successful beauty businesses, but who also deeply believe in our mission.”
Dr. Samantha Ellis, Founder, Prequel Skin
“What drew me to Prequel is the rare combination of genuine dermatologic authority, clinically proven products, and a brand consumers are proud to be part of, all at a price that makes exceptional skincare more accessible. My focus is to nurture what makes Prequel special while building the organization to carry it into its next chapter of growth.”
Nathalie Kristo, Chief Executive Officer, Prequel Skin
“Prequel is uniquely positioned at the intersection of education, efficacy and community. Consumers are looking for trusted skincare guidance more than ever, and Dr. Ellis has built tremendous credibility with her audience.”
Toral Patel, Chief Marketing Officer, Prequel Skin
