PriceSpider is a market leader in Shoppable solutions, helping the world’s most loved omnichannel brands optimize the path to purchase and drive higher conversions. Pulse 2.0 interviewed PriceSpider’s Senior Vice President of Strategy, Brett Banner, to learn more about the company.
Brett Banner’s Background
What is Brett Banner’s background? Banner said:
“The majority of my career has been spent in roles that focus on working with teams to grow sales, market share, and profitability for large global organizations.”
“I joined PriceSpider in 2019 as Vice President of Global Customer Success. Since then, the team has grown by over 300% to support PriceSpider’s rapidly expanding roster of global brands. PriceSpider acquired three strategic companies in a short time span and I was a part of the team that successfully integrated them into one global team that continues to achieve superior retention rates and strong hyper-growth numbers.”
“Prior to PriceSpider, I led the customer success team at Verizon Connect for its SaaS division, which oversaw $1 billion in sales.”
“As the Senior Vice President of Strategy, I oversee the company’s market, product, and community initiatives. I collaborate with market and brand leaders across the globe who have a common goal of shaping the future of brand commerce while helping e-commerce teams drive sales, market share, and profitability more effectively. I also led the creation of PriceSpider’s Employee and Market Advisory Councils to share feedback and discuss ways to constantly improve the organization internally and externally.”
“As part of my role, I am also responsible for ensuring that all PriceSpider employees are well-equipped with the tools and knowledge they need to deliver superior customer experiences and drive the company forward. We work with Fortune 500 companies and well-known household brands, so our team has to stay ahead in an ever-evolving industry.”
Core Products
What are the company’s core products and features? Banner explained:
“The PriceSpider solutions are used by top consumer brands to drive sales at every possible touchpoint. With the largest global connected retailer network in the industry, PriceSpider helps brands build seamless omnichannel experiences—with shoppable solutions that empower shoppers to easily find the products they’re looking for and get the best possible price.”
“The company began as a pricing intelligence tool and has expanded into one of the most comprehensive commerce solutions or brands over the past decade. PriceSpider originated the Where to Buy button, and have since created a range of technologies used by nearly 2,000 brands to maximize conversions on their websites and streamline the path to purchase.”
“PriceSpider’s core solutions include Digital Shelf Analytics, Shoppable Solutions and Commerce Insights all designed to streamline shoppers’ paths to purchase and uncover insights on the full consumer journey so brands can optimize ad spend, determine their most profitable retailers, build premium shopping experiences – and ultimately sell more online.”
Evolution Of PriceSpider’s Technology
How has the company’s technology evolved since launching? Banner noted:
“PriceSprider’s technology has significantly evolved to ensure brands stay competitive. We’ve successfully built future-proof technology that scales alongside brands. Over recent years, the path to purchase has changed – It’s not a simple journey. There are multiple stages in the consumer journey in a very crowded landscape. PriceSpider has evolved with the path to purchase to help brands optimize every digital touchpoint while providing a frictionless path to purchase for shoppers.”
“Additionally, with the emergence of generative AI, PriceSpider is boosting its suite of products with artificial intelligence to give brands additional tools to stay competitive in today’s market. Most recently, we announced a new integration partnership with It’sRapid that allows brands to leverage generative AI to quickly create customer-facing copy and assets for social media, landing and product detail pages and more. Combined with PriceSpider’s campaign performance data across purchase intent, conversion, sales and more, brands can evaluate creative in real-time and adjust as needed.”
Significant Milestones
What have been some of the company’s most significant milestones? Banner cited:
“PriceSpider ranks among the Inc. Magazine list of America’s fastest-growing, privately-held companies, and has supported globally recognized brands for more than twenty years.”
“Nearly a decade ago, we pioneered the concept of shoppable content with the introduction of our shoppable campaign tracking. This innovation enabled commerce at any digital touchpoint, transforming the way consumers interact with online content. Building on this momentum, we officially launched our comprehensive shoppable solutions in the years following to continue reshaping the digital commerce landscape.”
“Over the past five years, we’ve made several acquisitions to significantly expand our technology offerings and global reach. PriceSpider now has the largest network of retailers around the globe to support brands and optimize every digital touchpoint.”
“One of our most significant achievements came three years ago when we formally launched Brand Monitor, our powerful digital shelf analytics solutions empower brands to analyze ecommerce data from the entire online shopping experience and establish the performance metrics that drive success. This includes tools that help brands make their products more discoverable, strengthen their online presence and identify opportunities to be more competitive in the marketplace. It’s a game-changer for brands.”
Customer Success Stories
When asking Banner about customer success stories, he highlighted:
“We work with brands across nearly every industry category, from grocery to beauty and consumer electronics, but we have seen incredible growth in hardware. One well-known hardware manufacturer came to PriceSpider for a better way to monitor SKUs and deploy brand-authorized images while measuring impact. By combining PriceSpider’s Brand Monitor and Where to Buy Shoppable solutions, the hardware manufacturer was able to pinpoint areas to optimize product images, replace manual SKU auditing processes and boost buyer confidence and brand consistency. The impact was immediate, with the company reporting increased conversion rates that drove $1 million in additional revenue and an 11.6% sales volume increase from Where to Buy-featured retailers.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Banner assessed:
“The market size for PriceSpider is huge because we are at the forefront of shoppable media. Our technology is designed to optimize nearly every digital touchpoint from social platforms to owned campaigns. Looking at social commerce alone, U.S. annual social commerce sales per buyer are expected to reach $1,223.7 in 2027, according to EMARKETER.”
Differentiation From The Competition
What differentiates the company from its competition? Banner concluded:
“PriceSpider technologies provide brands with ‘all-seeing’ visibility and control across the entire path to purchase, empowering them to make every moment shoppable and win the digital shelf 24/7, 365 days a year. We’re the only technology that allows brand marketers to watch a campaign in real time and shift direction dynamically. We’re also the only end-to-end solution that can produce tangible attribution fast, as well as strong case studies.”
“PriceSpider’s global scale, extensive retailer network, data and direct attribution are unrivaled in the industry. Not only are we tapped into the largest network of retailers and sellers in the world, but PriceSpider has built technology that scales alongside growing and established brands. PriceSpider offers brands granular sales and consumer data insights secured through its network of retailers. Over 60% of PriceSpider’s retailers are direct partnerships, which gives the company access to unique data sets that give brands a competitive edge.”
“Backed by more than twenty years of data on consumer shopping behaviors, PriceSpider provides customers with unparalleled, global access to real-time data that gets to the heart of what drives success and digital sales around the world. Our technology empowers customers to put the data into action to optimize sales and convert more shoppers.”
