- Video discovery company Primis announced it has launched Primis Next, an engagement-based discovery engine that automatically skips content that users do not want to interact with
Video discovery company Primis announced it has launched Primis Next, which is an engagement-based discovery engine that automatically skips content that users do not want to interact with. Primis’ mission is to increase revenue for publishers by helping users discover high-quality video content. And Primis Next is advancing this goal with three primary changes:
1.) Users that engage with a video get an uninterrupted video experience without breaks or ads
2.) Videos that did not lead to engagement will be auto-skipped so it allows users to discover the next video
3.) And to support the uninterrupted video experience, most mid-roll breaks will be replaced with pre-rolls
“We are proud to be on the forefront of providing better video engagement, consumption, and monetization,” said Primis co-founder and co-CEO Eyal Betzalel. “We believe that Primis Next will help us in achieving these goals for our publishing partners, demand partners, content providers, and the people who frequent their websites.”
This approach to video discovery was built to empower users to have more control over the content that they consume without compromising the ad revenue that independent publishers are depending on. And the machine learning technology observes the engagement patterns of the user, recommending them with the most engaging content, and customized to their unique preferences.
Photo Credit: Rotem Shaul and Eyal Betzalel, Cofounders & Co-CEOs of Primis
