Probook announced that it has raised $40 million in funding to scale its AI operating system for home service businesses. The funding includes a $34 million Series A round led by Andreessen Horowitz and a $6 million Seed round led by Sequoia Capital. Sequoia also participated in the Series A.
Probook was built to address a fragmented technology environment in home services, where operators have increasingly adopted separate AI tools for voice, chat, follow-up, and lead handling. The company said these point solutions often focus on the top of the funnel while overlooking dispatch, which is central to customer experience and operational performance in home service businesses.
Probook built its platform around dispatch first. The company later added intake, data cleaning, customer messaging, and outbound capabilities, all connected through a shared context layer.
Through the platform, customers stay on one text thread and one number from first contact through the appointment. Inbound leads are answered with relevant information, bookings are cleaned before assignment, humans manage exceptions, technicians can sell more effectively, and operators can run more jobs through a connected customer experience.
Probook serves customers across hundreds of locations nationwide, including independently owned shops and private equity-backed platforms. Notable customers include TurnPoint Services, Master Trades Group, Del-Air, Peterman Brothers, and Sila Services.
Peterman Brothers has used Probook to centralize dispatch across 11 markets and 200 technicians without adding overhead. Summers Plumbing, Heating & Cooling, which has 14 locations and 260 technicians on the platform, booked 2,542 jobs in its first month on Probook with zero human intervention. Del-Air, an 8-location operation in Florida, runs Probook across its stack.
Probook was founded by George Eliadis, Ben Cervantez, and Lewis Zhang. Eliadis said the company was inspired by problems he experienced in his own home services background, including working in pressure washing and seeing missed calls and operational inefficiencies firsthand.
The company plans to use the new capital to scale its go-to-market team, grow engineering, and expand customer success to meet demand.
Probook is an AI operating system for home services built around dispatch. The platform unifies intake, data scrubbing, customer messaging, and outbound workflows to help operators improve customer experience and increase operational efficiency.
KEY QUOTES:
“I started Probook to solve a problem in my own business.”
“I grew up pressure washing in upstate New York with my dad. Six summers in the truck. I spent two to three hours of my day driving between jobs. I’d be up on a ladder washing a house and miss calls because I couldn’t hear my phone ringing.”
“Most AI vendors flocked to this space because it looked attractive on a spreadsheet. We came to it because we grew up in it. Dispatch is the hardest problem in home services. If you don’t start there, you can’t understand the business.”
George Eliadis, CEO and Co-Founder of Probook
“With Probook, we’ve centralized dispatch across 11 markets and 200 technicians without adding overhead. That scalability is critical to how we grow.”
Chad Peterman, CEO of Peterman Brothers
“We chose Probook over other AI vendors because they know dispatch. They’re also part of our front-line CSR.”
Rick Rogers, CEO of Del-Air
“Dispatch is the nerve center of every home service business, and Probook built their entire platform around it.”
“It’s a years-old structural moat. America’s largest home service brands run on Probook today. We’re proud to have led their Series A.”
David Haber, General Partner at Andreessen Horowitz
“Most founders building for the trades have never worked in them. George has. Pair that with the team’s outlier technical depth, and you see why we backed Probook at Seed and why we’re doubling down now.”
Konstantine Buhler, Partner at Sequoia Capital
