Procede Software, a provider of enterprise dealer management systems for the commercial vehicle industry, announced it has received a strategic majority investment from Rubicon Technology Partners, a middle-market private equity firm focused on enterprise software.
Procede said the investment will support accelerated product innovation and expanded integrations across the commercial vehicle ecosystem, as the company looks to build on its position with dealership groups and other commercial vehicle businesses.
The company’s flagship platform, Excede, is used by hundreds of commercial vehicle dealer locations across North America, and Procede said it is designed to streamline operations, improve decision-making, and strengthen performance across dealership departments.
Procede also highlighted a recent launch, Procede Intelligence, which adds AI capabilities to its platform as part of broader efforts to deliver data-driven insights and operational efficiency.
Rubicon said Procede aligns with its investment focus on enterprise software businesses with strong product leadership, customer-centric cultures, and scalable platforms.
KEY QUOTES
“This investment marks a significant milestone for Procede. From the beginning, our philosophy has been to listen closely, invest deeply, and deliver meaningful value to our customers. Rubicon brings years of experience and expertise that will allow us to accelerate this mission – investing in our product suite, expanding integrations across the commercial vehicle ecosystem, and driving even greater innovation for our customers. We are incredibly proud of what our team has built and excited for what this partnership will help drive in our next chapter of growth.”
Larry Kettler, CEO and Chairman, Procede Software
“Procede Software has the mix of innovative product leadership, best-in-class talent, and customer-obsessed culture that we seek out at Rubicon. We’re incredibly grateful and excited to partner with Larry and the entire Procede team in their next chapter of growth and innovation.”
Ben Falloon, Principal, Rubicon Technology Partners
