ProducePay – an agtech company recognized as the World Economic Forum’s newest Unicorn Innovators for its transformational work strengthening the fresh produce supply chain – announced $38 million in Series D financing. The funding round was led by Syngenta Group Ventures (the venture capital arm of Syngenta Group, one of the world’s biggest agricultural technology companies that helps farmers worldwide ensure food security and address climate change).
Additional participants in the round include new investor CF Private Equity, and existing investors G2 Venture Partners, Anterra Capital, Astanor Ventures, Endeavor8, Avenue Venture Opportunities, Avenue Sustainable Solutions, and Red Bear Angels. Due to oversubscribed demand, the series D funding round will remain open while additional investors complete diligence.
With a goal of transforming the global agricultural industry by eliminating economic and food waste, ProducePay’s Predictable Commerce Platform gives growers and buyers an unprecedented level of transparency and predictability in the increasingly volatile fresh produce supply chain. And ProducePay will use the latest funding round to accelerate its global expansion to Europe, Asia, Africa and Australia; and advance the development of best-in-class technology and services, including comprehensive Predictable Commerce Programs in partnership with leaders and innovators across the global fresh produce industry. To date, the company has supported over $4.5 billion in fresh produce transactions globally.
The company’s latest partnership with Four Star Fruit – one of the world’s largest growers and shippers of table grapes, created a first-of-its-kind Predictable Commerce Program that has significantly improved efficiency and waste reduction across Four Star’s transactions in just the first six months. And since the start of the partnership in March of 2023, the program has enabled:
— 90% reduction in rejection rate to nearly 0%
— 31% fewer days in transit for fresh produce
— 50% fewer stops along the delivery pathway to retail
— 41% fewer days in cold storage
A reduction of 356 tons of CO2e that would otherwise have been emitted from food waste. And ProducePay and its investors aim to replicate this success across more partners, more produce categories, and more regions around the world.
KEY QUOTES:
“Extreme weather events, supply shortages, and price fluctuations are just a few examples of factors contributing to the increasing volatility of the fresh produce industry. Our exponential growth and global scalability attracted a best-in-class group of investors who valued the company at a significant up-round from our last funding. We appreciate their support as we take ProducePay to the next level of helping growers, marketers and retailers around the world expertly manage these volatilities to avoid disruption of their business – while reducing the massive amount of economic and food waste that impacts every touch point across the supply chain.”
– Patrick McCullough, chief executive officer of ProducePay
“ProducePay’s mission aligns closely with Syngenta’s commitment to innovation and to making agriculture more sustainable. By connecting growers from around the world with quality retailers and buyers, ProducePay is making it possible to reduce food and economic waste while giving farmers greater financial security, and we are excited by this opportunity to work closely for a stronger future in agriculture.”
– David Pierson, Managing Director of Syngenta Group Ventures
