Product Cloud Company Pimly Raises $5 Million

By Annie Baker • Feb 8, 2023
  • Pimly announced it raised $5 million. These are the details.

Pimly is one of the first-ever Product Cloud companies. And the company makes Salesforce the source of truth for critical product information allowing employees, prospects, partners, and customers to become experts on product information.

Mike Milburn left a role as Chief Customer Officer working for Marc Benioff at Salesforce and partnered with veteran Salesforce architect and entrepreneur, and founder of Etherios and Aleysian Mike Dannenfeldt to redefine Product Information Management. This platform is now live and generally available in the Salesforce AppExchange.

Based in Chicago, Pimly completed a $5 million seed round led by Mike Fitzgerald and High Alpha. Other investors in the round include Hyde Park Angels (HPA), Handshake Ventures, and Dan Dal Degan (CEO of SpringCM and former Salesforce EVP Sales).

The financing is going to enable Pimly to drive further growth in the Go-to-Market and Product Teams. And Pimly will advance its technology in the Sales, Service, Commerce and Industry Salesforce Clouds to deliver customer success.

KEY QUOTES:

“Most Product Information Management (PIM) tools on the market introduce yet another data silo into an organization that only a small number of employees access. By bringing a 360-degree view of product information into Salesforce CRM, Pimly solves the data silo problem and distributes always-on, always-accurate product information to all company stakeholders that drive results.”

— Co-Founder Mike Dannenfeldt

“At Salesforce, we disrupted the global Customer and Field Service Industries, and we are doing it again with Pimly. Salesforce is an incredible platform since Pimly is built on core, (Sales Cloud, Service Cloud, Lightning Commerce, Order Management, etc.) every user can get the benefits of Pimly with clicks not code.”

— Mike Milburn

“Mike and Mike are proven business builders who have spent years laying the foundation for this business. Their vision for Pimly is grounded in experience serving sophisticated customers throughout the Salesforce ecosystem who need a new solution for managing product information. We are thrilled to lead the investment and support the team.”

— Mike Fitzgerald, Partner at High Alpha

“Pimly has an exceptional team that is disrupting a fast growing and dynamic market. I couldn’t be more excited to be partnering with them to transform how customers interact with products digitally.”

— Erik Severinghaus, the HPA deal lead

“We standardized our CRM on Salesforce and needed to enable our Sales and Services teams on our products. Pimly provides a simple way to unify all our product information including images, videos, technical specifications and installation information into one system. The DNA of Seedbox is our breadth of seed packaging products. Pimly furthers our commitment to our customers by having this data accessible to every employee 24×7.”

— Joe Waldman, Director of Growth for Seedbox Solution (Pimly customer)