Simple: Interview With Co-Founder & CEO Mike Prytkov About The AI-Based Health And Wellness Company
By Amit Chowdhry ● Feb 23, 2026
Simple is an AI-powered health and wellness company that provides an app designed for sustainable weight loss, mindful eating, and habit tracking, rather than strict dieting. It uses AI, specifically a coach named "Avo," to offer personalized, real-time guidance on nutrition, fitness, and, often, intermittent fasting to help users build healthier, lasting routines. Pulse 2.0 interviewed Simple co-founder and CEO Mike Prytkov to learn more.