Profound, a platform relied on by marketers to understand and control how they show up in AI responses, announced a $20 million Series A round led by Kleiner Perkins with participation from NVentures (NVIDIA’s venture capital arm), Khosla Ventures, Saga VC, South Park Commons, and SV Angel. Some notable angels joining the round include Guillermo Rauch (Founder, Vercel), Andrew Karam (Co-founder, AppLovin), Jordan Singer (CEO, Mainframe), Jordi Hays (TBPN), David Senra (Founder, Founders Podcast), and Kevin Wang (CPO, Braze).
Some of the features and benefits of the Profound multi-product platform include:
— Answer Engine Insights: Shows how chatbots describe your brand, products, and industry
— Agent Analytics: Reveals how AI bots crawl and interpret your website
— Conversation Explorer: Surfaces emerging topics trending in AI search
— Agents: Utilizes the latest reasoning models to crunch the data and provides actionable insights for marketers
Profound processes over 100 million AI search queries each month, supports customers in 18 countries and six languages, and already counts enterprises like Indeed, MongoDB, and Ramp among its users. And early adopters report a 25% to 40% lift in AI answer share-of-voice within 60 days.
Profound Lite: Along with the funding, Profound is launching Profound Lite, a self-serve plan priced at $499 per month that brings leading AI visibility tooling to startups and small businesses.
How the funding will be used: The funding accelerates Profound’s mission to build a platform to enable marketers to navigate the new agentic internet.
The new funding will be used to expand Profound’s engineering and data-science teams in New York, deepen coverage across emerging AI platforms, and advance product innovation aimed at the coming agentic internet, where websites are built for agentic and human use.
KEY QUOTES:
“In a zero-click world, the conversation between consumers and an AI agent is the new first impression. Profound shows marketers exactly how chatbots describe their products and gives them the levers to shape that narrative. AI Visibility will become a boardroom level priority for all brands by 2026.”
“Over the past six months AI Visibility has shifted from a Fortune 500 concern to a must-have for every brand, big or small. Profound Lite puts that power in the hands of startups and lean teams, letting them see and shape how AI agents talk about them. By 2026 AI Visibility will be the most important category of marketing – and Profound will be the platform that helps brands win.”
James Cadwallader, Co-founder and CEO of Profound
“Profound is the clear leader in a category that will define modern marketing. As the web shifts from pages to AI answers, Profound provides the infrastructure every company will need.”
Ilya Fushman, Partner at Kleiner Perkins
