Profound, a platform that helps businesses control how they appear in AI responses, announced a $35 million Series B round led by Sequoia with continued participation from Kleiner Perkins, Khosla Ventures, Saga VC, and South Park Commons. This brings Profound’s total funding to $58.5 million.
Since launching less than a year ago, Profound has secured enterprise clients, including Ramp, US Bank, Indeed, MongoDB, DocuSign, and Chime. Over 2,000 marketers from more than 500 organizations use its platform daily, as companies shift to AI-first strategies. ChatGPT now has 700 million weekly users—a fourfold increase since last year—with 60% of consumers starting product research through AI assistants instead of search engines.
Profound enables brands to monitor how AI describes them, generate AI-targeted content, and quickly deploy marketing agents. The platform’s tools have led to significant increases in AI-driven referrals and revenue for early customers.
Profound’s rapid growth spans several industries, and new funding will boost its agentic workflow, expand content generation, and support global expansion for companies aiming to enhance their AI presence.
KEY QUOTES:
“Profound’s vision extends well beyond AI-powered SEO. The Profound platform has the potential to become the command center that empowers businesses to stand out and succeed in the age of superintelligence.”
Alfred Lin, Partner at Sequoia
“We’re in the midst of the most significant shift in how consumers discover and research products since the dawn of the internet. AI assistants are becoming the new front door to every business. If you’re not showing up in those conversations, you’re invisible to billions of consumers.”
“We’re building a marketing platform for the age of superintelligence. Today, Profound gives thousands of marketers the ability to understand and influence how AI systems talk about their products – all without requiring a huge team to do the work.”
James Cadwallader, Co-founder and CEO of Profound
“Profound has established itself as the definitive platform for AI visibility and content optimization. Their growth to date has been nothing short of remarkable. As AI agents become the primary interface between consumers and brands, Profound provides the critical infrastructure every company will need to remain competitive.”
Anas Biad, Partner at Sequoia and Profound board member
