Prokeep, a leading customer communication and engagement platform for distributors, announced that it has raised $25 million in a Series A funding round. The funding round was led by Dahlia Equity Partners with continued support from Ironspring Ventures, S3 Ventures, Benson Capital Partners, and others. This funding will enable Prokeep to accelerate its growth and expand its demand generation capabilities, which are designed for distributors.
Launched in 2016, Prokeep quickly transformed how distributors communicate and help customers quickly get what they need. And by centralizing inbound and outbound communication and workflow, Prokeep helps distributors build stronger relationships, increase efficiency, and grow sales. Now supporting 8,500+ distributor locations, the platform has facilitated more than $11 billion in orders across North America by connecting distributors with 3.5+ million tradespeople, mechanics, service people, and other professionals that businesses and consumers rely on daily.
This new funding round will support the expansion of Prokeep’s demand-generation capabilities. And these capabilities utilize insights from over 60 million messages sent through the platform to drive the development of smarter, data-informed outreach resulting in an increase in sales of up to 300% for some customers.
Building on early success and customer feedback, Prokeep invested in data enrichment by leveraging AI models to help distributors extract conversation attributes. And these insights include brand preferences, customer intent, and sentiment to enable more efficient and powerful sales enablement, marketing, and other proactive outbound activities.
Used by industry leaders including ABC Supply, WinSupply, Johnstone Supply, City Electric Supply, NAPA, and Ferguson, Prokeep is more than a tool as it is a partner in their journey to serve their communities more efficiently and proactively. Through Prokeep, these teams have improved response times by 30%, gained back 9 hours weekly, and equipped themselves to seize every sales opportunity accurately and quickly.
With all these operational advancements, distributors utilizing Prokeep can improve the relationships at the core of their business since relationships should be easy, not on hold. This new funding round will enable Prokeep to deepen these relationships with new purpose-built solutions that modernize distribution without losing the humanity that sets them apart.
This funding round also reflects confidence in Prokeep’s recent partnerships with top industry manufacturers, including LG, Paccar Parts, High Bar Brands, JCI, Allied Air, and Schneider Electric. These partnerships demonstrate Prokeep’s commitment to building strong alliances across the supply chain that expand its platform’s capabilities and reach.
KEY QUOTES:
“Our Series A funding marks a significant milestone for Prokeep. We are grateful for the confidence our customers and investors have shown in our vision. We have heard loud and clear from our customers that driving demand in a way that builds upon the relationships (in many cases generational relationships) they’ve already built is vital to their future, and we’re energized to use this new capital to accelerate this reality for them with a clear mission — empower proactive communication to build stronger relationships and drive sales. With the support of Dahlia Equity Partners and our existing investors, we are ready to continue delivering the innovation that unlocks more wins for distributors.”
– Jack Carrere, CEO and Co-Founder of Prokeep
“We are thrilled to lead Prokeep’s Series A funding round. Prokeep has proven itself as a crucial player in the distributor communication space, with a strong track record of delivering value to its customers. Prokeep is purpose-built for how distributors work and communicate with their customers, and we are excited about the opportunity to help distributors drive proactive demand, unlock new sales opportunities, and further enhance customer engagement.”
– John Giannuzzi, Managing Partner at Dahlia Equity Partners
