Prospera Financial Services has added Abound Advisors, a wealth management firm overseeing approximately $300 million in client assets, to its nationwide network of independent financial advisers. Abound Advisors operates from Boerne, Texas, and Redlands, California. The firm is led by industry veteran Chris Palmer, who brings more than 27 years of wealth management experience.
Palmer previously held senior positions at several independent and bank-affiliated wealth management platforms, including more than 10 years as a Senior Vice President at Merrill Lynch.
He is joined at Abound by Chief Administrative Officer Joan Hsu, Chief Operations Officer Dana Palmer and Director of Client Experience Amy Ochs.
Abound’s advisory approach centers on financial planning intended to help clients make informed decisions, pursue long-term security and align their finances with personal goals.
The firm selected Prospera after seeking a platform that could provide individualized support without limiting access to technology, investment resources and growth capabilities.
Prospera positions itself as a boutique wealth management company supported by a national operating platform. Its services include back-office support, technology and practice development resources for independent advisers.
The firm maintains an adviser-to-home-office employee ratio of approximately 2.5 to 1, which it says allows advisers to receive more personalized attention than they might receive at larger institutions.
Prospera also plans to continue investing in advanced artificial intelligence tools designed to support adviser productivity, client service and business growth while maintaining its current service model.
The Dallas-based company oversees approximately $29 billion in assets under management and supports independent financial advisers throughout the United States.
Founded in 1982, Prospera operates as a registered investment adviser and broker-dealer serving advisers seeking greater independence while retaining access to operational infrastructure and technology.
Prospera said Abound’s emphasis on long-term relationships, thoughtful financial planning and individualized service aligns with its culture.
The addition gives Abound access to Prospera’s home-office team and technology platform as Palmer and his colleagues continue developing the firm across Texas and California.
KEY QUOTES:
“After spending most of my career in large institutions, I knew I needed a more personal touch that wouldn’t compromise the level of service I deliver to my clients or my access to rising technologies that enable my growth.”
“It became clear that Prospera understands both the critical importance of personal relationships grounded in trust and values and the need for continuous improvement and innovation. Working with the team at Prospera gives me the right foundation to build my firm for the future.”
Chris Palmer, Founder of Abound Advisors
“Chris’ advisory practice has earned the trust of clients for more than 25 years by remaining focused on thoughtful planning, personal relationships and helping families navigate important financial decisions.”
“His approach to wealth management fits well with our culture at Prospera, and we look forward to supporting Chris and the entire Abound team for years to come.”
Tarah Williams, President and COO of Prospera Financial Services
