PSQ Holdings announced that it has agreed to acquire key software assets from Tandym, a provider of white-labeled payment and credit solutions that enable merchants to offer branded card programs directly within checkout. The acquisition is expected to close in December 2025 and is positioned to expand PublicSquare’s fintech capabilities across payments, credit, and rewards.
Tandym’s technology enables merchants to issue branded payment and credit card products that bypass traditional payment networks, reducing processing fees to below 1% and capturing margins that would otherwise be lost to legacy intermediaries. Customers benefit from integrated rewards and wallet functionality that encourage repeat purchasing and deeper loyalty. Within the PublicSquare ecosystem, this technology is expected to serve as a growth mechanism for merchants, increasing customer lifetime value while expanding recurring financial participation.
The acquisition is expected to enable merchants in the PublicSquare network to introduce fully branded payment and credit programs with seamless implementation and no development lift. It is designed to help merchants reduce processing costs, increase repeat transactions, improve loyalty, and unlock interchange-based revenue. PublicSquare expects to derive recurring revenue benefits from increased merchant transaction volume, enhanced merchant retention, and broader adoption of bundled financial services.
The acquisition also contributes to the company’s goal of progressing toward adjusted EBITDA breakeven by strengthening gross margin profiles and expanding scalable credit products. The deal advances PublicSquare’s evolution into a full-stack fintech platform with a comprehensive suite of value-aligned digital payment and credit solutions.
The Tandym platform integrates into merchant-facing systems such as Shopify, Klaviyo, and Attentive, enabling rapid deployment and reinforcing network effects across e-commerce infrastructure. Its capabilities include private label credit and debit issuance, brand-customizable digital wallets, loyalty incentives, and revenue sharing on transactions using merchant-branded cards. Customers can apply for digital store cards during checkout without a hard credit inquiry and earn rewards that can be redeemed instantly across participating merchants within PublicSquare’s network.
Under the terms of the agreement, PublicSquare plans to acquire specific intellectual property assets from Tandym. The consideration includes Class A Common Stock valued at $5.75 million and up to $1.0 million in cash, subject to reimbursement of agreed liabilities.
PublicSquare operates a fintech ecosystem focused on delivering value-based financial products for consumers and businesses seeking alternatives to traditional financial platforms.
KEY QUOTES:
“This acquisition marks a major milestone in our mission to build a thriving fintech ecosystem. With this technology, we’re helping our merchants target their most valuable and brand-loyal customers, lower their customer acquisition costs, and boost customer retention. Importantly, this acquisition introduces private label credit cards to the SMB market for the first time, an area that has been flatly ignored by other issuers. Once integrated, merchants can break free from the constraints of traditional payment rails and establish stronger, values-aligned relationships with their customers. This is not just about providing customers with optionality at checkout; this is about transforming payments into a high-margin growth engine for our valuable merchant partners.”
“This acquisition will give PublicSquare proprietary ownership of one of the most scalable merchant credit infrastructures in the market. Tandym’s digital private-label technology will allow merchants in our network to launch branded card programs that increase loyalty, expand consumer financing options, and drive higher transaction volume. Integrating Tandym into PublicSquare’s fintech infrastructure will create immediate synergies across our payments and credit ecosystem. It will strengthen our ability to monetize every merchant and consumer interaction while reinforcing our mission to build a resilient, values-aligned financial network. Ultimately, we believe the integration of Tandym’s assets into our ecosystem, combined with PublicSquare’s distribution, will unlock new value that Tandym could not have achieved on its own.”
Michael Seifert, CEO of PublicSquare
