- Social research company Pulse announced that it raised $6.5 million in a Series A round of funding led by AV8 Ventures
Social research company Pulse announced that it raised $6.5 million in a Series A round of funding led by AV8 Ventures. Including this round of funding, the company has raised a total of $10.5 million.
With this round of funding, Pulse will be scaling its social research platform, expand the engineering and content teams, and accelerate product innovation to further equip CIOs with insights they need for running their businesses effectively.
Pulse is also launching Product IQ, a product recommendation engine that generates dynamic reports on major technology markets and product efficacy based on specific organizational needs.
Since Pulse launched in 2017, over 15,000 technology executives have joined the platform and contributed to thousands of surveys and polls. And this enables Pulse to gather, analyze, and distribute over one million data insights across timely topics like IT preparations for remote work, security measures like multi-factor authentication, how to implement AI and machine learning across a business, etc. Pulse’s unique approach to knowledge sharing has helped remove the bias, steep cost, and time lag of established analysts and research companies.
Last year, the cumulative budget for technology in the U.S. was $1.9 trillion. And for CIOs, that budget needs to go towards deploying and integrating new technologies that underpin companies’ successes.
Due to the growing complexity and a large number of vendors, CIOs can often find themselves ill-equipped to make major decisions thus leaning solely on personal experience or outdated analyst reports. Pulse offers a community of like-minded, verified executives to provide real-time insights, instead of analysts.
Key Quotes:
“Pulse offers technology executives access to real data, from real people, in real time to help power their decision making. By bringing together innovation decision-makers from companies all over the world and incentivizing them to share their knowledge and network on a daily basis, Pulse is powering a new kind of effective and dynamic information hub and we’re thrilled to expand our impact with this new funding.”
Pulse co-founder and CEO Mayank Mehta
“Data ages quickly especially in the technology world where information flow is vital to success. Pulse’s quick, data-driven insights simultaneously disrupt and supplement the $50+ billion IT market research industry which creates a great opportunity for growth. With an ambitious vision from experienced founders and a strong leadership team up to the task of taking it on, Pulse meets a vital need for enterprises and innovative technology executives pushing forward in digital transformation.”
-Baris Aksoy, General Partner at AV8 Ventures
“Pulse takes the best parts of the legacy research companies and professional networking sites and leaves the self-promotion, bias, and overblown cost behind. Pulse is the real-time, much-needed update to analyst reports, and serves a vital need for decision-makers looking for the most genuine, valuable, and trusted information, as we lead our companies through digital transformation.”
-Lee Vorthman, CSO at Oracle
