PURE Property Management and HomeRiver Group said they have merged and will operate under the name PURE HomeRiver, a combination of the companies that creates the nation’s largest third-party single-family rental (SFR) property management firm.
The combined company said it manages more than 40,000 homes through 80-plus local offices spanning 200-plus markets and adjacent cities across more than 35 states. PURE HomeRiver said it aims to simplify the renting and investing experience by pairing local, in-market teams with centralized technology and operations.
The company said day-to-day services for existing clients and residents will remain unchanged during integration, including points of contact, portals, and agreements, while the organizations combine operations in the background.
PURE HomeRiver said the platform brings together PURE’s “AI-native” technology and unified operations with HomeRiver’s national footprint and institutional-grade servicing infrastructure. Leadership said the enlarged dataset and integrated workflows are intended to reduce operational complexity and improve outcomes for owners and residents at scale.
Alongside the merger announcement, the company said it secured $80 million in growth capital. PGIM, Prudential Financial’s global asset management business, served as the primary lender, the company said. PURE HomeRiver said the financing supports continued acquisitions as well as investment in technology, operations, and service innovation.
PURE HomeRiver said it is building what it described as a full-stack rental housing lifecycle platform, including acquisition support, construction and rehab, leasing, property management, accounting, maintenance, portfolio optimization, financial and insurance products, and disposition guidance. The company also positioned the combined platform as a partner for institutional investors, joint ventures, and multi-city portfolio owners seeking standardized servicing and asset management across markets.
KEY QUOTES:
“PURE HomeRiver isn’t just about our desire to establish a nationwide brand, but a deliberate strategy to harness a superset of unified operational data for our AI-driven platform to reduce complexity and drive better experiences at scale. Our AI-native platform features specialized, proprietary training that is orders of magnitude broader and directly on point for SFR, deepening our ability to anticipate and eliminate the inefficiencies that cost investors money or increase the risk of disappointing rental experiences. This is about getting smarter, faster.”
Joseph Polverari, Co-founder and CEO, PURE HomeRiver
“We’re thrilled to welcome PGIM as a new financial partner. Their support provides strategic capital that allows us to grow thoughtfully, strengthen our platform, and accelerate value creation for our clients and partners. We’re looking ahead to our next 100 acquisitions as we accelerate national expansion with the aim of becoming the first nationwide household name in property management.”
John Hirschfeld, Co-Founder and Chairman, PURE HomeRiver
“The intent of combining technology, scale, and operational efficiency is that it clears a path for innovation to create more value for our clients and residents. We’re excited for this to be transformative with technology and unified operations handling the complexity in the background so our local teams can do what they do best: take care of properties and people.”
Mike Catalano, Co-founder, President, and COO, PURE HomeRiver
“Capital seeks clarity, performance, and confidence. National data, disciplined underwriting, and deeply integrated asset management allow us to source, operate, and optimize portfolios while protecting long-term value.”
Doug Dale, Co-founder, Chief Real Estate Investment Officer, and Head of Institutional, PURE HomeRiver
