Pure Storage, the storage and data management company, announced it is changing its name to Everpure as it expands its focus from all-flash storage to broader data management for the AI era. The company also entered into a definitive agreement to acquire 1touch, a data intelligence and orchestration innovator that delivers a unified view of enterprise information across environments.
The rebrand reflects the company’s evolution from reshaping storage to defining the future of data management. Everpure said its new identity aligns with its Enterprise Data Cloud architecture and the adaptability of its Evergreen model, positioning the company to help enterprises unlock the full value of their data.
As AI becomes central to business operations, enterprises are encountering infrastructure limitations tied to siloed data, manual processes, and rigid architectures. Everpure said its Enterprise Data Cloud architecture, powered by the Everpure Platform, addresses these challenges by transforming storage into a unified, virtualized cloud of data governed by an intelligent control plane. The platform manages datasets globally through policy-based controls, reducing reliance on manual configuration and increasing agility and efficiency.
Through the planned acquisition of 1touch, Everpure aims to extend its data management roadmap by adding data discovery and semantic context capabilities to its platform. By integrating storage with 1touch’s ability to discover, classify, contextualize, and enrich data across SaaS, edge, and on-premises environments, Everpure said enterprise data will become AI-ready at the source. The combined capabilities are designed to help organizations convert raw data into actionable insights more quickly and reliably.
Pure Storage will begin trading as Everpure on the New York Stock Exchange on March 5, 2026. The ticker symbol, PSTG, will remain unchanged. The transaction is subject to customary closing conditions and is expected to close in the second quarter of fiscal year 2027. Financial terms were not disclosed.
The company emphasized that the announcement includes forward-looking statements regarding its technology, strategy, and the anticipated effects and timing of the pending acquisition, noting that actual results could differ materially due to risks and uncertainties outlined in its SEC filings.
KEY QUOTES:
“Everpure reflects the company we have become as we help enterprises unleash the full power of their data. It captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets. With 1touch, we are taking the next step in helping organizations not only gain control of their most valuable asset—data—but also understand, enhance, and contextualize that data for actionable intelligence.”
Charles Giancarlo, CEO of Everpure
“Data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource. By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realizing the true ROI of their data. Together, we will further expand the Everpure platform to provide a level of contextual intelligence that is unmatched in the industry—giving customers the foundation they need to move AI projects from pilot to production at record speed and trust.”
Ashish Gupta, CEO and President of 1touch
“Data is constantly under threat, growing in complexity, and challenging to manage. By combining the speed and performance of Everpure with the scale of Commvault’s unified, AI-enabled platform, customers can secure, govern, and rapidly recover their data wherever it lives, while also making data easier to manage so enterprises can put it to work immediately.”
Sanjay Mirchandani, CEO of Commvault
“AI, cyber resilience, and data sovereignty are front of mind for our enterprise customers, with data sitting at the heart of all three trends. By simplifying data complexity, Everpure can deliver tangible business value and peace of mind regarding security and compliance for our joint customers.”
John Beard, Managing Director, Europe at Computacenter
“In the high-stakes world of global money movement, a production-ready AI strategy relies on the quality and accessibility of the data behind it. Everpure provides the high-performance, resilient foundation we need to manage large transaction volumes while enabling us to achieve cost efficiencies. By simplifying our data environment, we’ve elevated our focus beyond maintaining infrastructure to delivering the real-time insights and sustainable innovation that our clients expect in a digital-first economy.”
Peter Cavicchia, Chief Technology Officer at Fiserv
“As a technology company supporting sovereign and mission critical systems, one of Fujitsu’s key priorities is helping our customers optimize their data. That is why Everpure’s Enterprise Data Cloud approach aligns with our vision, offering immediate benefits for any customer looking to evolve from managing storage to creating business value.”
Kazushi Koga, Corporate Executive Officer, SEVP, Head of Platform Business Group at Fujitsu Limited
“As one of France’s leading insurance providers, we know data is mission-critical to supporting our members at every stage of their lives and helping secure their future. By leveraging the Everpure Platform and the Enterprise Data Cloud, we have transformed our data management, allowing us to deliver an exceptional user and customer experience—simple, agile, secure, high-performing, and future-ready.”
Frederic Arlhac, Head of Infrastructure Engineering and Operations at Groupama
“The Enterprise Data Cloud vision aligns perfectly with our goals. We aim to unify data management across disparate locations into a single platform to ensure data integrity and streamline operations. We look forward to realizing an environment where data migration is a thing of the past, downtime is minimized, and energy efficiency is maximized.”
Akihiro Hikuma, Senior Vice President and Executive General Manager of Network Division at NTT Docomo
“AI-driven enterprises need the freedom to run applications and data seamlessly across their hybrid multicloud environments—without legacy complexity slowing them down. Our partnership with Everpure reflects a shared commitment to help organizations modernize storage-rich, mission-critical environments with the flexibility and performance they need to innovate faster. Together we are turning infrastructure into a catalyst for breakthrough ideas rather than a constraint.”
Tarkan Maner, President and COO at Nutanix
“In the fast-moving world of financial markets, data needs to be both trusted and instantly accessible. Everpure’s Enterprise Data Cloud has transformed how we manage and use our data, shifting our focus from storage management to strategic growth and enabling deeper engagement with our clients.”
Danny Moore, President & CEO of Options Technology
“Our clients aren’t just looking for more capacity; they are demanding a clear, scalable path to making AI a reality within their business operations. Everpure’s vision for the future shifts the conversation from the underlying hardware to the strategic outcomes that drive growth. By providing Everpure’s unified, cloud-like data environment and Presidio’s advanced services, we are accelerating the path from innovation to impact, ensuring a measurable return on their digital investments.”
Bob Cagnazzi, CEO of Presidio
“Success in the AI era depends on a flexible data foundation that spans the entire hybrid cloud. Everpure’s vision of an Enterprise Data Cloud aligns with our commitment to open innovation, offering a robust storage layer for Red Hat OpenShift AI. Together, we are delivering a unified environment designed to break down silos, accelerate innovation and help enterprises move from model development to production with greater speed and confidence.”
Andrew Brown, Senior Vice President & Chief Revenue Officer at Red Hat
“Organizations are facing increasing security and operational complexities as they transform into AI enterprises. By prioritizing a foundation of data security and recovery, enterprises can gain the trust and resilience needed to scale AI with confidence. Rubrik’s work with Everpure ensures that as companies modernize, their data and cloud systems remain cyber resilient and fully prepared for the future.”
Bipul Sinha, CEO, Chairman, and Co-founder of Rubrik
“Successful AI runs on trusted, secure data, not blind faith. Safe AI demands the convergence of identity, data, and security. Our collaboration with Everpure on Cyber Resilience as a Service transforms data management into an always-on defensive system. Together, we’re ensuring that as enterprises scale AI, the data powering it is secure by design, resilient by default, and instantly recoverable from disruption.”
Anand Eswaran, CEO of Veeam
“Global enterprises need a data environment that stays fluid, secure, AI ready and uniform across cloud without being weighed down by legacy complexity. Wipro’s IDSS (Intelligent Data Storage Service), with Everpure integrated, moves beyond traditional operating models to provide clients with a resilient, evergreen, and future-ready data management platform that maximizes data accessibility and insight.”
Satish Yadavalli, SVP and Business Head of Cloud and Infrastructure at Wipro
“Organizations need a data strategy that can handle the sheer intensity of modern workloads. Through our Advanced Technology Center and AI Proving Ground, we’ve seen firsthand how Everpure provides the platform necessary to scale an Enterprise Data Cloud architecture with speed and security. Together, we’re helping our customers bypass architectural limitations and accelerate their journey to becoming truly AI-driven enterprises.”
Jim Kavanaugh, Co-founder and CEO of World Wide Technology
