PureSpectrum, a market research technology company, said it has entered into a strategic partnership with TA Associates to support continued innovation, platform scaling, and expanded value for customers across the market research ecosystem. Financial terms were not disclosed.
Founded in 2016, PureSpectrum operates a programmatic marketplace and sample management platform that connects market research firms, brands, and institutions with a global network of survey respondents. The company said its PureSpectrum Marketplace combines automation, dynamic allocation, and PureScore, an AI-driven quality scoring system, to deliver faster access to higher-quality respondent samples and more reliable human insights.
PureSpectrum founder and CEO Michael McCrary and the broader leadership team will remain meaningful shareholders and continue to run the business in partnership with TA. The company said it will continue investing in its product roadmap with a focus on innovation and scalability, aiming to address industry needs such as automation and AI-enabled workflows alongside growing requirements for response validation and data quality.
Piper Sandler served as exclusive financial advisor to PureSpectrum and Cooley served as legal counsel. TA was advised by Deloitte as financial advisor and Goodwin Procter as legal counsel, with Payne Enterprises also advising TA.
KEY QUOTES:
“PureSpectrum was built to raise the standard for quality, delivery, and simplicity in market research. TA’s deep experience supporting founder-led, high-growth businesses makes them an ideal partner as we continue to advance that mission. With TA’s support, we are well-positioned to invest behind our platform, expand our capabilities, and further simplify how researchers access and trust high-quality insights.”
Michael McCrary, Founder and Chief Executive Officer, PureSpectrum
“Market research is undergoing a meaningful shift toward greater automation and AI-enabled workflows as demand for high-quality human data and sophisticated response validation continues to grow. PureSpectrum sits at the intersection of these trends, and its marketplace model positions the Company to play a central role in how insights are generated and consumed in the years ahead.”
Dylan Hallman, Senior Vice President, TA
“PureSpectrum has built a differentiated, category-defining platform at a moment when data quality and automation have become mission-critical for business decisions. Michael and his team have demonstrated strong execution and a clear vision, and we are thrilled to partner with them to scale the platform, invest in innovation, and support customers as their needs continue to evolve.”
Jason Mironov, Managing Director, TA
