Purple Innovation, the comfort innovation company behind the GelFlex Grid mattress technology listed on Nasdaq under the ticker PRPL, has appointed Robert Lucian as Chief Financial Officer, effective April 27, 2026. Lucian succeeds Todd Vogensen, who is departing the company on May 1, 2026.
Lucian most recently served as CFO of La-Z-Boy Incorporated, where he led the finance organization and contributed to the development of a multi-year strategic plan and expansion of the company-owned retail footprint. Prior to La-Z-Boy, he was CFO of Coty’s North America Professional Beauty, integrating P&G’s Professional Hair Care business following Coty’s acquisition. He also spent more than three decades at Procter and Gamble across multiple business units, corporate finance, new business development, and global supply chain finance. Lucian holds a Bachelor of Science in Chemical Engineering from the University of Notre Dame and an MBA from the University of Cincinnati.
KEY QUOTES:
“We’ve recruited a highly accomplished CFO with direct experience in our market dynamics to lead the company’s next chapter. Bob brings decades of financial and operational leadership across branded consumer businesses, including deep experience in retail and manufacturing, and a proven track record of driving operational discipline, strengthening financial performance and leading transformation.”
Rob DeMartini, CEO, Purple Innovation
“The Company has a strong brand, differentiated products, and meaningful opportunities ahead. I look forward to working with the team to execute against these opportunities and build on this foundation and drive sustainable growth and value for shareholders.”
Robert Lucian, Chief Financial Officer, Purple Innovation
