Pyramid Analytics provides an AI-driven, unified Decision Intelligence Platform that enables organizations to instantly prepare, model, and analyze data from multiple sources. The platform allows technical and non-technical users to generate actionable insights, fostering faster, data-backed business decisions. When ServiceNow announced its intent to acquire Pyramid Analytics in February 2026, commentators on the AI and BI ecosystems hypothesized that the larger company’s agentic systems would soon be able to act on the data insights generated by Pyramid. Pulse 2.0 interviewed Omri Kohl, Pyramid’s co-founder and CEO, to learn more about the history of his company and the potential of “insights to action.”
Omri Kohl’s Background
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Could you tell me more about your background? Kohl said:
“I’ve been a tech entrepreneur for the last 25 years, so I’m revealing my age, but I’ve been in the tech industry for quite a long time. Pyramid is my fourth company.”
“We started Pyramid a little bit more than a decade ago, actually, as a bootstrapped project, trying to fill some gaps, but I was always a tech entrepreneur and always in enterprise software.”
“I’m not an engineer by degree, but I think today it’s very hard to fool me around technology. I come from the business perspective, driving go-to-market initiatives, building products to market, scaling organizations.”
Formation Of The Company
How did the idea for the company come together? Kohl shared:
“We’re three co-founders. My co-founders actually had a business before Pyramid, that was selling hosted analytics.”
“All of my previous companies were data-driven technologies, so it was all about using data to drive value. And when we started Pyramid, it was the time when Tableau, Qlik and more of those very successful companies were going, in a way, exclusively after just business users and abandoning IT. And our take on that was, let’s combine the two disciplines, and let’s support what IT needs – infrastructure, governance, security, and so on – together with the self-service, with the ease of use, with the agility of building self-driven analytics.”
“As time went on, the company moved into the AI era, and we’re trying to fill a gap, building a platform rather than a tool.”
Favorite Memory
What has been your favorite memory working for the company so far? Kohl reflected:
“It’s been a journey. Some of my memories involve hard lessons, and some of them are very, very sweet moments.”
‘I think maybe, given that we’re very customer-centric, I think that the most precious moment I’ve had with Pyramid was when I was at a customer’s location. This was a big retailer in the UK. I walked into the store and ran into a store manager.”
“I said to him, ‘I work for this company, it’s called Pyramid Analytics. I think you guys might be users. Are you using this technology?’”
“I didn’t say who I am – I didn’t say anything. He pulled up his mobile phone, showed me his screen, and said, “This changed my life. I can see traffic, my revenue line, my targets.” So, yeah, I just told him, “Thank you very much.” He just didn’t just make my day, but actually my career.”
Core Products
What are the company’s core products and features? Kohl explained:
“We’ve built a platform. It’s actually very wide, broad and deep tech.”
“We have incorporated the major disciplines from the analytics universe. So, data preparation – think about acquiring data, cleaning data, fixing data, modeling data, building semantic layers, etc. Then the analytics, which, you know, it’s mostly analyzing those data assets, those models – you know, slice and dice around data. And the third one is the data science workbench, which basically is a way to implement AI tech into the enterprise in a scalable way.”
“So, it’s a platform that incorporates a massive amount of disciplines in a singular universe.”
“And the goal is to solve any type of data-driven analytics use case. So we’re not here to generate a pie chart, although we do that too, but our pie chart is as round as anybody else’s. We’re here to try and help you solve business problems.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Kohl acknowledged:
“It’s a huge industry. We’re playing against some of the biggest companies in the world: Microsoft, Salesforce, Oracle, IBM, SAP, and so on. So, first and foremost, our job is to deliver the best tech out there. In order to be able to compete, we must drive value. It’s a very crowded space.”
“In a way, it’s hard to differentiate between the various vendors. And the way we can actually, you know, kind of outshine the competition or those challenges is by delivering true differentiated value.”
“We’re here to help you drive business outcomes. I think we’re doing quite well in addressing it.”
“Pyramid also helps companies to make the move from pure BI to GenBI, using AI-driven insights. And the world of analytics is moving into context. It’s not enough just to have great data. It’s not enough just to have great analytics solutions. You actually need to have them in the right context. And, that’s what ServiceNow has, using data assets across workflows. Essentially, a workflow is an analytical activity.”
“What we’ve built together with ServiceNow is called “insight-to-action.” We can actually close the loop. It’s not enough just to say you need to change the way, for example, your business produces a product, to make it a little bit better. You can actually close the loop and start doing it.”
“You can have agentic AI actually take the insight that comes from the analytics solution sitting on top of a contextual data asset, and perform the action. So together with ServiceNow, we can actually deliver on insight-to-action, which nobody else in the market today offers.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Kohl noted:
“I think it has evolved drastically with the market. The data market has changed massively over the last decade, maybe a little bit more. People were collecting data, storing data, then they needed Big Data to store more data, then they wanted to start pulling it out and start actually doing things with data.”
“Now they want technology to actually take the data and do something with it. And that’s what we’ve been able to do as we pursue this market evolution.”
“We started by just building a very robust analytics solution with unique ways to connect to data, to pull out data, to use data to leverage data, regardless of location, size, complexity and so on. And then we started to actually beat market expectations from a tech perspective in what we can do from an AI lens to support customers.”
Significant Milestones
What have been some of the company’s most significant milestones? Kohl cited:
“The biggest recent one was the acquisition by ServiceNow. I think that was like a kosher stamp, demonstrating that we have real tech with real customers.”
“I think that first customer is always a big milestone. Then the first big customer is another milestone. Then the first US federal customer is a big milestone. So first and foremost, customers for us were the most important significant event.”
“We’ve also had phenomenal investors that joined our journey. Sequoia, then JVP, which were actually the biggest shareholders at Qlik during their IPO. So another way to kind of gain credibility. So I think phenomenal investors were also a big part of our journey.”
“Also, Pyramid has been built by people. It’s not really the technology – it’s the team that actually sits down to build it. And every new person who joined us was a cause for celebration.”
Customer Success Stories
Can you share any specific customer success stories? Kohl highlighted:
“We have many of them. I think one that we’re super proud of is a US federal institution that supports patients. And we were able to facilitate their data model for suicide prevention.”
“So even though we’re just a data analytics technology company, and generally we’re here to help you drive business outcomes, this organization uses Pyramid to identify people who are at risk of possibly taking their own lives so they can intervene.”
“And we actually have a matrix that they shared with us on how many potential, you know, incidents like that have been successfully prevented. And it’s growing exponentially as they continue to build out this insight-to-action technology with them. So personally, this is a different type of success for us, where we can say, ‘Yeah, we actually do sometimes help save lives.’”
Funding/Revenue
Are you able to discuss funding and/or revenue metrics? Kohl revealed:
“Now that we’ve been acquired, I can’t talk about revenues, because ServiceNow is a public company, and their numbers are open to the market.”
“As Pyramid, we raised five rounds over the years, from some of the largest investors in the world. I can say that it was in the hundreds of millions – I cannot give you a specific number. That was a big part of our ability to build what we’ve built.”
“Sequoia and BlackRock were parts of our journey; JVP, which I mentioned, and Viola, which is another Israeli growth fund; and HIG, which is a US-based private equity fund.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Kohl assessed:
“If you look at what Gartner says, the analytics market is anything from $20 to $30 billion TAM.”
“We’re going after the enterprise part of that. So call it probably 50%, which is the people who will start using enterprise grade analytics deployment.”
“It’s not just for single users or for an analyst – it’s actually solving a cross-function, cross department use case. So let’s call it about $10 billion.”
Differentiation From The Competition
What differentiates the company from its competition? Kohl affirmed:
“First of all, the tech is differentiated in its architecture, because we built soup-to-nuts technology that addresses the entire value chain of analytics. You don’t need to marry multiple vendors. So the total cost of ownership (TCO) is reduced dramatically by using Pyramid.”
“Time to insight is also immediate because of that. You don’t need to develop, connect the data acquisition technology with the analytics technology with the data science workbench technology. So by providing a platform, you’re immediately in production.”
“The second part is, the way we connect to data is highly unique. We connect directly and natively to any data asset. So we’re not built specifically for Snowflake or for an ERP system or a data lake. We can actually throw a spider web across the entire data estate that organizations have, and connect immediately to it all. And that’s why I believe that the relationship with ServiceNow came to life.”
“We’re also very good at solving complex business problems. We’re not trying to address reporting challenges – we’re going after operational use cases where we can actually prove ROI. This is where we become highly differentiated.”
Future Company Goals
What are some of the company’s future goals? Kohl emphasized:
“Now that we’re part of ServiceNow, the goals have evolved. We now have easier access to the majority of the market.”
“We always built technology with the goal of becoming a category leader. With ServiceNow, I believe that we will be category leaders. We have the ability to connect a super well-oiled go-to-market machine with an incredible brand that has an install base of probably every Fortune 1000 customer in the market.”
Additional Thoughts
Any other topics you would like to discuss? Kohl concluded:
“I think it’s a very interesting time for technology. Obviously, specifically in the data space, in the analytics space, and on top of all of that, AI is changing the way people leverage technology.”
“I think Pyramid is positioned at the heart of that revolution – I don’t even think it’s an evolution. So at the heart of that revolution, Pyramid is a significant player that will become probably one of the biggest drivers for adoption of insight-to-action technology for ServiceNow.”
