Pyxl, a full-service digital agency, has acquired HOOK, an award-winning creative agency known for its emotionally resonant brand campaigns. This acquisition strengthens Pyxl’s creative capabilities and expands its ability to serve clients across the U.S. and Europe.
Founded in 2005, HOOK has established a reputation for its work with prominent brands, including Heineken Italy and Twelve South. Following the acquisition, HOOK will retain its brand identity and existing leadership. Clients of HOOK will gain access to Pyxl’s broader suite of services, which include brand strategy, performance marketing, and enterprise web engineering.
This move follows Pyxl’s recent acquisition of Cobble Hill, a conversion-focused digital agency. The combined expertise of all three firms will create a powerhouse for creative and digital services, offering clients a comprehensive lead generation engine and advanced performance marketing capabilities. The unified team will also provide global delivery with local insights, ensuring seamless collaboration and the ability to scale complex programs across different markets.
KEY QUOTES:
“HOOK brings a strategic, creative force that complements Pyxl’s full-service capabilities. Their team has a proven ability to craft impactful, memorable brand experiences — and we’re excited to bring that strength to our clients worldwide.”
Bonnie Winter, President of Pyxl
“This partnership supercharges our ability to grab customers by the heart. Joining our strategy-driven creative work with Pyxl’s global reach and deep digital services means exponential value for our clients.”
Brady Waggoner, Co-Founder of HOOK
