- Embeddable AI-driven cross-platform user analytics and omnichannel campaign management leader Pyze has raised $4.6 million in funding
Pyze — the leader in embeddable AI-driven cross-platform user analytics and omnichannel campaign management — announced it raised $4.6 million in funding. This round of funding was led by Illuminate Ventures. Benhamou Global Ventures and Correlation Ventures also participated in this round. In conjunction with this funding round, Cindy Padnos — the founder and managing partner at Illuminate — is joining the Pyze Board.
And Pyze is known for providing any B2B platform with the ability to offer user behavior tracking, product analytics, and marketing automation at scale as embedded capabilities. Pyze delivers these capabilities as turnkey white-label business services that can be seamlessly integrated into the platform. Plus their initial focus verticals include low code / no code Web and Mobile App Platforms, Commerce Marketplaces, Media platforms, and Multi-brand Enterprises.
“We have on-boarded thousands of web and mobile applications and are seeing strong demand for our services,” said Pyze President and CEO Prabhjot Singh. “This funding will help us further accelerate onboarding more platforms, providing analytics and engagement capabilities to them and to their customers. We’re excited to partner with such strong investors who have deep domain expertise to help fuel our growth.”
Pyze has also recently announced a partnership with MobileSoft, the market leader in no-code mobile consumer app development, to provide behavior analytics and marketing to over 50,000 companies across their 300,000 apps.
“The ability to offer sophisticated analytics and automated marketing capabilities to our customers is a huge win for MobileSoft,” added Jason Soto — a VP and GM of MobileSoft. “Our clients love using the platform, specifically the integrated usage analytics and automated campaign execution, giving us the ability to offer our customers the growth marketing tools they need to compete effectively.”
Pyze essentially seamlessly combines cross-platform user analytics and marketing capabilities and has been recognized as an industry leader by numerous independent analysts. And Pyze has been featured in Gartner’s Market Guide for Web & Mobile App Analytics and Gartner’s Magic Quadrant for Mobile Marketing Platforms.
“It’s not often that a company has the combination of both a unique product and an innovative go to market strategy,” noted Padnos. “We’re delighted to have the opportunity to work with the Pyze team to support their vision to embed best in class analytics and marketing automation into virtually any Platform. As business services span multiple devices and as marketing campaigns become channel-agnostic, the capabilities offered by Pyze will become imperative for leading digital platforms and enterprises.”
