QorusDocs provides AI-powered proposal and RFP response software to help organizations create faster, more consistent revenue documents. Pulse 2.0 interviewed QorusDocs CEO Ray Meiring to gain a deeper understanding of the company.
Ray Meiring’s Background
Could you tell me more about your background? Meiring said:
“I started out as a software developer in South Africa, but it wasn’t long before I found myself drawn to solving business problems — working with customers, digging into requirements, and helping teams deliver solutions. I launched a consultancy that ultimately led to the creation of QorusDocs, which formally got started in 2012. It’s been a rewarding journey growing from an idea into a global SaaS company that helps organizations work smarter.”
Formation Of The Company
How did the idea for QorusDocs come together? Meiring shared:
“The idea really started with a versatile document generation tool. It could do just about anything — but the turning point came when Vodafone UK asked us to apply it specifically to RFPs and proposals. That use case lit a spark. We leaned into it, refined our focus, and built a product that directly supports sales teams in high-stakes, time-sensitive work.”
Favorite Memory
What has been your favorite memory working for QorusDocs so far? Meiring reflected:
“There have been so many proud moments, but launching QPilot, our AI-driven solution, stands out. We delivered it to market quickly and with purpose — and the results and customer feedback have been incredible. Seeing something go from idea to live product that’s making a difference for our users — that’s deeply rewarding.”
Core Products
What are QorusDocs’ core products and features? Meiring explained:
We focus on making the process of creating sales content easier and more effective.
— Our proposal and RFP automation tool helps teams respond faster, with more consistency, and ultimately win more work.
— We also recently acquired Shark Finesse, which brings business case and ROI calculator tools into the fold. That’s a natural complement — helping our users quantify the value they deliver in every pitch or proposal.
Challenges Faced
Have you faced any challenges in your sector of work recently? And how did you overcome those challenges? Meiring acknowledged:
“The pace of change in AI is both exciting and challenging. It’s moving fast, and that means staying responsive to new competitors, new technologies, and evolving customer expectations.”
“Our approach is grounded in listening — we stay close to our users, understand their needs, and adapt quickly. That focus on delivering real value has kept us aligned even as the landscape shifts.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Meiring noted:
“We’ve come a long way. When we started, cloud computing wasn’t mainstream, and AI was still a concept on the horizon. Since then, we’ve transitioned:
- From on-prem to cloud
- From installed software to SaaS
- And now into AI-powered, intelligent assistance
Every step has been about meeting users where they are — and anticipating where they’re going next.”
Significant Milestones
What have been some of the company’s most significant milestones? Meiring cited:
“A few big ones stand out:
- 2019: We secured Series A funding, which gave us the runway to grow and invest in product.
- 2024: We launched QPilot, our AI assistant, which marked a big leap forward in how we serve our customers.
- July 2025: We acquired Shark Finesse — a milestone we’re especially proud of. It expands our value proposition and allows us to support even more use cases in the sales cycle.”
Customer Success Stories
Can you share any specific customer success stories? Meiring highlighted:
“Definitely. WSP, one of the world’s leading engineering firms, uses QorusDocs to manage their global proposal process. The platform supports everything from unsolicited proposals to complex strategic bids, and it’s used by thousands of their employees worldwide. The result? Greater consistency, faster turnaround, and more wins.”
Funding
When asking Meiring about the company’s funding and revenue details, he revealed:
“We’ve raised $15 million in venture capital since 2019, and we’re proud of how we’ve used those funds — investing in product, growing the team, and delivering customer value. We’re currently tracking toward $10 to $20 million in recurring revenue over the next two years.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Meiring assessed:
“We operate in the Sales and Marketing Software category, with a strong AI angle. In 2025, that’s a $58 billion market — and it’s projected to grow to $240 billion by 2030. That growth gives us confidence that we’re building in the right direction, with plenty of room to scale.”
Differentiation From The Competition
What differentiates QorusDocs from its competition? Meiring affirmed:
“Several things:
- We integrate deeply into tools like Microsoft Word, Excel, and PowerPoint, so users can work where they’re already comfortable.
- Our AI connects directly to your existing content in SharePoint and Teams — no need to move data or adopt new systems.
- We’ve developed 27 specific AI-driven skills tailored to real-world sales challenges.
- And we cover the entire sales document journey — from initial outreach all the way through to statements of work. That breadth is a big advantage for teams trying to streamline and scale.”
Future Goals
What’s next for QorusDocs? Meiring concluded:
“We’re going to keep investing in AI — both internally to work smarter ourselves, and externally in our product, to help our customers do the same. We’re also planning a Series B funding round in the next couple of years to accelerate growth and bring more innovation to market.”
