Qualitate has raised a $25 million Series A led by Insight Partners, with participation from existing investors IA Ventures and Crew Capital, to expand an AI-powered system designed to make primary market research continuous rather than project-based.
The company uses an AI Interviewer to conduct thousands of proactive expert conversations each month. Each interview informs future conversations and adds to a structured research library covering tens of thousands of companies and end markets. Customers can query that library through Qualitate’s agentic research application or access it through AI tools including Claude and Codex using Model Context Protocol.
Qualitate is targeting a market research industry the company estimates at more than $100 billion. Traditional consulting, expert-network, and market-research projects can take weeks or months, while Qualitate’s model is designed to continuously gather evidence and surface changes in sentiment, demand, competition, and buyer behavior.
The company said one publicly traded technology customer used Qualitate to interview more than 300 vetted customers in 72 hours to identify a competitor’s integration advantage and a pricing opportunity. Another large private equity firm completed interviews with 25 churned customers and 25 former employees in eight business days to assess retention, competition, and the durability of a target company’s moat.
Customers include enterprises, hedge funds, private equity firms, credit investors, and venture capital firms. The new funding will support continued product development and expansion as Qualitate integrates private institutional context with evidence-grounded primary research and automated expert interviews.
KEY QUOTES:
“Every business decision should be grounded in primary data, not just the handful that justify a costly consulting engagement. Most AI tools analyze information that already exists. Qualitate goes further – continuously gathering fresh evidence from the right people and getting smarter with every conversation.”
Sagar Kadakia, Founder And CEO Of Qualitate
“Insight became a Qualitate customer before we led this round, which gave us a firsthand view of what they’re building. Primary research across the industry has long been limited by cost, time, and access. Qualitate’s AI-native architecture changes the calculus of primary research, starting with the quality of its expert network, delivering continuous intelligence that compounds with every conversation and embeds directly into how teams work. We’re proud to partner with Sagar and the team as we believe they are redefining what market research looks like for the next generation of enterprise decision-making.”
Crissy Behrens, Managing Director At Insight Partners
