Questal, the owner and operator of financial wellness service provider Questis and a leader in innovative financial technology, announced the closing of its Seed Series funding round. The funding round was led by prominent figures, including Ken Thompson, former CEO of TD Private Client Wealth LLC; Adam Harper, former COO of Investments at Citi Wealth; Elizabeth and Michael Bisaro owners of StraightLine, an independent RIA with more than $1 billion of AUM; Robert Rickey, Chief Growth Officer at StraightLine and former Managing Director of Advisor Services for TIAA.
This funding is a testament to Questis’ position as a market-leading platform for delivering financial wellness solutions and providing additional capital as Questis launches its next-generation personal financial management software upgrade. And the funding round also brings three new directors to the Questal Board of Directors.
This strategic funding will accelerate the deployment of Questis’ platform, designed to revolutionize how individuals manage their finances. And the platform enables users to have a conversation with money, providing real-time insights and personalized guidance through a blend of advanced AI and human expertise.
The new board members include Ken Thompson, Adam Harper, and Gardner Horan, Managing Director of Post Road Group. They join the Board alongside Chairman John Miller of ParkMiller RIA and Questal CEO Lynn Raynault. This enhanced board brings decades of expertise in financial services and wealth management to strengthen Questal’s strategic direction.
The new funding will fast-track the rollout of Questis’ cutting-edge platform, integrating advanced AI with support from a team of AFCPE-certified financial coaches to deliver conflict-free, personalized financial insights.
KEY QUOTES:
“Financial services needs to deliver new engagement and better education tools to stay relevant with next generation users. I am very excited to both invest and help strategically in this emerging category leader.”
- Ken Thompson
“An important aspect of StraightLine’s business is serving participants in employer sponsored retirement plans. Questis’s technology combined with their AFCPE certified coaches compliments our planning and investment advisory services. With Questis, we will be able to serve the needs of employees no matter where they are in their financial journey.”
- Robert Rickey
“Personal finances are stressful and hard for most people to manage. Questis is dedicated to transforming personal finance. We help people have a better relationship with money. This funding, combined with the expertise of our new board members, will help us empower individuals to take control of their financial futures through meaningful and actionable conversations with their money.”
- Lynn Raynault, CEO and Co-Founder of Questal
