THL Partners has agreed to acquire a majority stake in Queue-it, a Copenhagen-based online traffic orchestration platform that helps enterprises and public organizations manage digital traffic surges, protect infrastructure and mitigate bots and abuse. Financial terms of the transaction were not disclosed. The investment will be made through THL’s Automation Fund II.
Queue-it and THL plan to use the partnership to accelerate product innovation and expand the company’s global reach.
Founded and headquartered in Denmark, Queue-it provides software that helps organizations maintain reliable access to digital services during periods of unusually high demand.
Its platform is used across industries including ticketing, retail, government and financial services.
Queue-it also helps customers manage malicious or automated traffic, including bots, while providing fair access during high-volume digital events.
The company’s technology has become increasingly relevant as online traffic grows and AI-driven activity changes the volume and nature of digital demand.
THL believes these trends are creating a greater need for intelligent traffic orchestration tools that protect infrastructure while maintaining reliable user experiences.
The investment fits within THL’s broader focus on IT Operations & Data, which includes software companies that help organizations operate, secure and optimize increasingly complex digital infrastructure.
Queue-it has expanded from its Nordic roots into a global software platform.
GRO, the selling shareholder in the transaction, said Queue-it has delivered strong growth, improved profitability, and built a global market position.
After the transaction closes, THL plans to work with Queue-it’s existing management team rather than changing the company’s identity or operating culture.
Queue-it CEO Jesper Essendrop will continue leading the company as it enters its next phase of growth.
The partnership is expected to support continued investment in the platform as customers face more complicated traffic patterns, greater automation and increasingly mission-critical digital operations.
THL sees AI as an important driver of that shift.
AI agents and automated systems can generate substantial volumes of digital activity, increasing the importance of tools that help organizations distinguish legitimate demand from abuse and allocate capacity during critical events.
For Queue-it, THL provides experience scaling global software businesses and additional resources for international expansion.
The transaction remains subject to customary closing conditions, including required regulatory approvals.
Support: Houlihan Lokey served as financial advisor to Queue-it. Bech-Bruun served as legal counsel to Queue-it. Freshfields US and Plesner Advokatpartnerselskab served as legal counsel to THL.
KEY QUOTES:
“We are excited to partner with THL as we enter a new chapter in Queue-it’s journey. THL brings deep experience scaling global software businesses and shares our conviction in the opportunity ahead.”
“Together, we will continue investing in innovation, supporting customers around the world, and strengthening our platform as organizations increasingly look to manage complex digital traffic.”
Jesper Essendrop, CEO of Queue-it
“Queue-it has built an impressive platform that helps organizations deliver reliable digital experiences during their most critical moments.”
“We believe the company is well positioned to benefit from the growing need for intelligent traffic orchestration, particularly as AI changes the nature and volume of online traffic. Just as importantly, we have deep respect for the culture Jesper and the team have built in Copenhagen, and we are committed to preserving the values and identity that have made Queue-it successful.”
Jordan Welu, Managing Director at THL
“Queue-it exemplifies the type of software business we seek to partner with through our IT Operations & Data investment focus.”
“The company has built mission-critical technology for managing digital demand, and we’re excited to support the team as they continue to innovate, expand internationally, and scale their impact for customers around the world.”
Lauren Wedell, Principal at THL
“Queue-it has been an outstanding journey. From its Nordic roots, the company has grown into a true global category leader, with a remarkable track record of growth, improving profitability, and a team that has executed exceptionally at every stage.”
“It has been a privilege to partner with the founders and with Jesper and his management team through this chapter, and we have no doubt that the best is yet to come.”
Lars Dybkjær, Managing Partner at GRO
