QuinStreet announced it has closed its acquisition of SIREN GROUP AG d/b/a HomeBuddy, a home services demand generation provider, in a transaction that includes $115 million in cash paid at closing and an additional $75 million in post-closing payments to be paid in equal installments over four years, subject to certain closing adjustments.
The performance marketing company said it expects to integrate HomeBuddy into its Modernize Home Services business, expanding Modernize’s platform with additional products, media, and client relationships. QuinStreet described the acquisition as a move to extend its market footprint and growth opportunity in home services performance marketing.
QuinStreet said it expects the deal to be accretive to adjusted EBITDA and earnings per share. The company projected the acquisition will add $30 million or more to adjusted EBITDA in the first 12 months following closing, with additional margin contribution expected as it implements identified synergies.
Separately, QuinStreet said it has entered into a new $150 million revolving credit facility with a syndicate of commercial banks.
The company said it will provide additional details about the transaction during its fiscal 2026 second-quarter earnings call in February 2026 and in subsequent filings with the U.S. Securities and Exchange Commission.
