Quorum, a leading unified data optimization platform for marketers and publishers focused on driving actions, outcomes, and commerce at scale, announced its seed funding round closing. The funding, which includes Crush Ventures and Dudley Fund, will help Quorum accelerate growth and innovation in alignment with strong demand.
Quorum is known for driving cross-channel programmatic media optimization to help clients unlock advanced retargeting based on consumer intent and behavior. And Quorum has a goal of providing clients with the data and tools they need to win on the open web. And by enabling national-scale campaigns targeted with hyperlocal precision, Quorum puts the power back in the hands of publishers and advertisers.
Quorum is also well-positioned to help clients capitalize on the exploding CTV market, which has remained largely outside of the walled gardens. And the company’s advanced data capabilities allow advertisers to deliver highly targeted, measurable CTV campaigns to reach specific audiences, regardless of where they are watching content.
KEY QUOTES:
“Targeted advertising at scale has been limited to walled gardens for too long. Quorum offers a better way through CTV and programmatic media. This funding round underscores the growing need for access to high-quality location data and intelligent, performance-driven ad strategies that allow marketers to successfully navigate the complexities of today’s digital landscape.”
-Ezra Doty, CEO of Quorum
“Quorum’s dataset operates on the level of players like Google and Meta but it provides a truer gauge of audience intent. Their platform gives marketers greater control of the data, enabling them to reach their audiences at exactly the right time, across any channel. The company is delivering high value to organizations seeking to predictably drive optimal audience actions and outcomes.”
-John Antonucci, managing partner at Dudley Fund
