Ramdam, an AI-based platform redefining user-generated content (UGC) production for advertisers, announced the closing of a $3.15 million seed funding round. This funding round was led by The Moon Venture, Paris Region Venture Fund, and Data Tech Fund, with support from BPI (Banque Publique d’Investissement).
This investment marks a pivotal moment in Ramdam’s rapid rise as a go-to solution for brands looking to utilize the power of social media to drive sales. And the funding will drive technological advancements and fuel the company’s expansion in the U.S. and Europe.
Ramdam’s story started in early 2023 when co-founders Xavier de Baillenx, Emmanuel Lemoine, and Benjamin Combes—known for their previous venture Pretty Fun Therapy (acquired by Match Group) found themselves facing a challenge. And they needed to boost user acquisition for one of their mobile apps, an additional venture. Then a breakthrough came when a creator ad campaign on TikTok significantly lifted their app’s visibility and downloads at an unprecedented rate. Inspired by this experience, they set out to create Ramdam: an entirely automated platform that uses AI to match advertisers with creators most likely to deliver top performance, while streamlining every step from the creative brief to the final post.
The recent $3.15 million funding round validates Ramdam’s quick market traction and growth. ANd tyhe Moon Venture, a French VC fund backed by industry heavyweights including the former CEO of Parfums Dior and the current CEO and president of Hennessy, led the investment. Some of the other key backers include the Paris Region Venture Fund managed by Karista, and Data Tech Fund, a US-based firm led by former data leaders from Facebook, investing in AI-driven startups.
Ramdam has differentiated itself by sourcing and analyzing thousands of creators globally across TikTok, Instagram, and YouTube. And the ads produced can be seamlessly used across these platforms, maximizing the campaign’s reach and efficiency.
Ramdam uses AI to identify the most relevant profiles for each campaign, generates market-savvy creative briefs, and automates the communication process, including delivery timelines, contracts, and invoicing, all in just a few short hours. Andthis comprehensive and data-driven approach increases the likelihood of viral content, giving brands direct control over their social media success in a short amount of time.
Since launching, Ramdam has built a global network spanning over 50 countries and 10 languages, providing access to more than 50,000 creators. The platform has already partnered with over 100 clients.
KEY QUOTES:
“Ramdam was born from our firsthand experiences in navigating the complexities of digital advertising. Our platform is designed to be both simple and highly effective, optimizing ad performance without the creative lottery guesswork—where brands often have to rely on trial and error, hoping their ads resonate. While our current focus is on UGC, we see vast potential for expanding our approach to all types of creators and helping brands to secure the most strategic collaborations possible.”
-Xavier de Baillenx, Co-founder and CEO of Ramdam
