RBC BlueBay Asset Management appointed Hayley Lai to the newly created role of Director of Marketing for Asia-Pacific.
Lai is based in Hong Kong and will report to Jayne Fieldhouse, Managing Director and Head of Global Institutional Marketing.
She will lead marketing efforts across Asia-Pacific for RBC’s asset management business as the firm continues expanding across the region.
Lai brings more than 13 years of marketing and communications experience in the asset management industry.
She joins RBC BlueBay from PineBridge Investments, now part of MetLife Investment Management, where she led integrated marketing programs across key Asia-Pacific markets.
Her responsibilities there included brand campaigns, content strategy, digital marketing, public relations, events, and product marketing.
Before PineBridge, Lai spent nearly six years at AXA Investment Managers, which was subsequently acquired by BNP Paribas Asset Management.
At AXA Investment Managers, she led regional marketing and communications initiatives across Asia-Pacific.
RBC BlueBay said the appointment supports its broader “Drive2029” growth ambitions in the region and will help strengthen client engagement and brand presence across Asia-Pacific.
RBC BlueBay Asset Management represents RBC Global Asset Management outside North America and invests across equities, fixed income, and alternatives.
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“We are delighted to welcome Hayley to the team. Asia-Pacific is central to our ‘Drive2029’ growth ambitions, and our business across the region is built on relationships, local relevance and genuine collaboration with clients. Hayley’s role is to bring that to life, building RBC BlueBay’s name and presence across APAC as we go from strength-to-strength.”
Jayne Fieldhouse, Managing Director and Head of Global Institutional Marketing at RBC BlueBay Asset Management
“Hayley joins us at an exciting time as we continue to build out our APAC business. We are seeing real momentum, and Hayley’s arrival will help us translate that into even deeper engagement with clients as we continue to enhance their experience at every stage of the journey with us.”
Serene Sun, Head of Asia ex-Japan, Business Development at RBC BlueBay Asset Management
