RDM Partners announced the completed sale of LilyAna Naturals to Skyline Beauty Group, marking a successful exit for the investment firm and its capital partners.
Founded in 2014 in Mississippi, LilyAna Naturals has grown into a leading direct-to-consumer skincare brand known for its clean, effective, and affordable formulations. The company’s flagship Retinol Cream and Eye Cream have generated more than 110,000 customer reviews on Amazon and consistently rank among the platform’s top-rated skincare products. Its portfolio also includes Face Cream and Vitamin C Serum, with all products being cruelty-free and manufactured in the United States.
Under RDM Partners’ ownership, LilyAna Naturals expanded into a nationally recognized brand with a strong e-commerce footprint and a loyal global customer base. The firm emphasized that the business was built on high-quality, results-driven formulations while maintaining accessibility for consumers.
The acquisition strengthens Skyline Beauty Group’s growing portfolio of beauty and personal care brands. Skyline plans to support LilyAna Naturals through expanded distribution across retail, wholesale, and direct-to-consumer channels, while continuing to invest in product innovation.
Support: Two Roads Advisors served as exclusive financial advisor on the transaction, and Butler Snow acted as legal counsel.
KEY QUOTES:
“We built LilyAna Naturals into a nationally recognized skincare brand with a loyal customer base, and we’re proud of the team and the business we created together. Skyline Beauty Group’s strength across retail, wholesale, and direct-to-consumer channels makes them the ideal partner to lead the brand’s next chapter of growth. At RDM Partners, we take pride in building businesses that attract best-in-class partners, and this transaction reflects that commitment.”
Retta Abraham, Managing Partner, RDM Partners
“Retta Abraham and the RDM Partners team were outstanding partners throughout this process. Their professionalism and deep understanding of the LilyAna Naturals business made for a seamless transaction. We see tremendous potential in the LilyAna brand and are excited to invest in its continued growth as part of the Skyline Beauty family.”
Joe Indig, CEO, Skyline Beauty Group
“Our investment in LilyAna Naturals was rooted in the belief that transformational capital can help a rural-based business grow and thrive. Watching Retta Abraham and the team build this brand while creating jobs in Mississippi has been incredibly rewarding. We are proud to have supported this chapter of LilyAna’s journey and believe Skyline Beauty Group is the ideal strategic owner to lead the brand through its next phase of growth.”
Matt Malone, Director, Stonehenge Capital
