Real Estate Marketing Platform Luxury Presence Raises $5.4 Million

By Dan Anderson • Jan 16, 2020
  • Luxury Presence, a leading luxury real estate marketing platform, recently announced it has raised $5.4 million in Series A funding

Luxury Presence — a leading luxury real estate marketing platform — announced it raised $5.4 million in Series A funding. With this round of funding, Luxury Presence will expand its engineering and product teams. And the company plans to grow its services and sales teams to manage enterprise clients and growth.

This round of funding was led by Luxury Presence’s previous investor Switch Ventures. And Bessemer Venture Partners and Toba Capital joined as new investors along with previous investors Gerald Risk, Peter Kelly, Jonathan Ehrlich, and Blaine Vess.

“Our 2020 goal is to build a full digital marketing solution for real estate agents looking to build successful, lead-generating digital brands,” said Malte Kramer, CEO of Luxury Presence. “2019 was about building the best real estate website platform, and I’m proud of what our team was able to accomplish. Our focus was on how to make beautiful, functional and lead-generating sites that were easily customizable to fit the agent’s needs and demands, and we did just that.”

Ever since Luxury Presence raised a seed round of funding in 2018, the company grew its client base by 450%. Last year, four of the largest brokerages in the world selected Luxury Presence as their preferred vendors. And 17 of the top 100 real estate agents in the world use the product.

“Luxury Presence is the best product available for real estate agents,” added Paul Arnold of Switch Ventures. “That’s obvious when you talk with agents who have considered other options. And it is obvious from the agent growth and retention we have seen over the last two years. I expect to see agents continuing to adopt it.”

In order to support enterprise clients, the company will use this funding to build out a robust engineering team to support its sales force in delivering the most powerful website and marketing platform in real estate.

“For years, our thesis has been that if a real estate technology company can satisfy the branding and marketing demands of a top 1% agent, they can build a wildly successful business serving the whole luxury sector,” explained Toba Capital partner Patrick Mathieson. “Meeting Malte and the team quickly gave us confidence that we had finally found the company we had been looking for.”