- Full-service residential real estate services company Realogy Holdings has partnered with Amazon to launch the Turnkey homebuying program.
Realogy Holdings — the largest full-service residential real estate services company in the U.S. — announced it collaborated with Amazon to launch TurnKey. TurnKey is a new homebuying program that simplifies the process of finding and settling into a new home. The service is now available in 15 U.S. cities and it combines Realogy’s real estate expertise across its well-known and trusted brands such as Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA, and Sotheby’s International Realty with the convenience of Amazon’s Home Services and smart home products.
“Realogy and our brands are always looking for ways to give consumers an awesome homebuying experience with a terrific real estate agent, and today’s launch of TurnKey is a big part of that continued strategy,” said Realogy CEO and president Ryan M. Schneider. “Realogy’s great affiliated agents serve their clients during one of the most important moments in their lives, and Amazon’s services and products can transform that moment to make it rewarding in a way no one ever has before.”
As more than 5 million U.S. households are purchasing a home every year, TurnKey makes the homebuying experience easier and it is designed to simplify what can be a stressful and time-consuming event. And it is launching with select Realogy affiliated brokers and agents in 15 major markets across the U.S. including Atlanta, Charlotte, Chicago, Dallas, Denver, Houston, LA, Minneapolis, Orlando, Phoenix, Sacramento, San Francisco, Seattle, Tampa, and Washington D.C.
“Customers can be overwhelmed when moving, and we’re excited to be working with Realogy to offer homebuyers a simplified way to settle into a new home,” added Pat Bigatel — the Director Amazon Home Services. “The Amazon Move-In Benefit will enable homebuyers to adapt the offering to their needs – from help assembling furniture, to assisting with smart home device set up, to a deep clean, and more.”
When homebuyers go to amazon.com/Tunrkey, they enter their name, phone number, email address, and city information. And then a TurnKey representative reaches out by text and then a phone call within a few minutes. From there, TurnKey connects buyers with an agent in the area.
Once a home is closed, Amazon connects the buyer with services and experts in their area to “help make the house a home.” This benefit is valued from $1,000 to $5,000 in complimentary products (like an Echo Dot, Echo Show, and Ring Doorbell) and Amazon Home Services courtesy of Realogy. The Amazon Move-In Benefit includes a selection of Amazon Home Services to customize a new home like deep cleaning, a handyman for assembling furniture, hanging pictures, installing shelving or mounting a TV on a wall, and many more. And it also features a curated suite of smart home products installed by Amazon or Amazon-vetted professionals.
“When we designed TurnKey, we recognized that ‘closing’ on a home is really just the beginning of the homebuying journey,” noted Eric Chesin — SVP and head of strategy for Realogy. “We are proud to team up with Amazon to extend the value we bring to buying a home beyond the moment you first unlock your new front door.”
