RealPage – a leading global software and data analytics provider to the real estate industry – recently announced a new property demand intelligence solution called Demandx during the company’s annual customer conference RealWorld.
Demandx is reinventing the way operators harness and solve for demand for the multifamily industry. And the solution leverages AI to optimize the entire demand funnel, connecting the marketing, leasing, and pricing functions to enable companies to spend smarter, lease faster, and price right. Demandx offers property managers the opportunity to outperform the market with more qualified calls and improved lead-to-lease conversions.
The industry has traditionally managed the factors that impact demand independently: revenue management adjusts price, marketing generates leads, and sales secures leases. But as these demand factors are integrated, an organization can make proactive decisions around these levers to maximize revenues. Utilizing AI – informed by comprehensive datasets – Demandx drives proactive marketing and sales decisions that account for predicted exposure, optimizing digital ads and prioritizing leads strategically to minimize future vacancies. So Demandx provides organizations the opportunity to:
1.) Outperform the market by optimizing pricing, acquiring the right interest, and converting prospects faster with AI-driven precision.
2.) Optimize advertising spending with future exposure modeling to solve for a vacancy before it even happens.
3.) Align leasing with exposure enabling leasing teams to convert leads faster by prioritizing leads and driving efficiencies with recommended “next best actions.”
For over five months, RealPage has partnered with current AI Revenue Management customer JVM Realty, a leading vertically integrated multifamily investment and property management firm.
KEY QUOTES:
“As the multifamily industry continues to centralize operations, we saw a unique opportunity to bring together our best-in-class AI Revenue Management, G5 Smart Digital Advertising and Knock CRM offerings into a cohesive solution. By doing so, we are helping customers proactively place ads and create lead management strategies that minimize vacancy loss from predicted exposure across a unified dashboard experience.”
— Amy Dreyfuss, senior vice president of revenue management, RealPage
“Using Demandx, we have witnessed significant operational success while dismantling barriers between marketing, operations and sales.”
“We believe Demandx has the potential to redefine how property management companies strategize and optimize their advertising budgets. The ability to deep link across solutions fosters seamless collaboration and continuity, enabling us to make better, faster decisions that drive demand. We wholeheartedly embrace the integrated and user-friendly dashboard that caters to the operational needs of our teams, spanning from the site level to the executive level. This connective intelligence, combined with advanced AI functionality, well positions us and has enabled us to unlock new levels of success by aligning marketing efforts with leasing objectives. We are proud of the strides made during our beta phase and look forward to empowering even more businesses with this cutting-edge solution.”
— Kadi Mancuso, vice president of sales and marketing at JVM
