RealTime Reservation announced it has acquired STAY, creating a global end-to-end guest experience platform for the hospitality industry.
The combined company will serve more than 2,000 hospitality properties across over 75 countries in North America, Europe, Latin America, and the Caribbean. The deal significantly expands RealTime Reservation’s international footprint and strengthens its position in guest engagement, ancillary revenue, and guest experience technology.
The transaction was supported by a strategic investment from Wavecrest Growth Partners, a Boston-based growth equity firm focused on high-growth B2B software, AI, data, and technology-enabled services companies.
RealTime Reservation is known for dynamic hospitality booking technology for onsite activities, amenities, and ancillary revenue management. And STAY adds in-stay guest engagement capabilities, creating a combined platform designed to support the guest journey from booking and pre-arrival planning to in-stay engagement and service delivery.
The combined company will serve many leading hospitality brands, including Hyatt, Radisson, RIU, IHG Hotels & Resorts brands, and Barceló. By combining RealTime Reservation’s pre-arrival commerce and ancillary revenue platform with STAY’s in-stay engagement capabilities, hospitality operators will be able to manage guest interactions, personalize experiences, drive incremental revenue, and streamline service delivery through a more comprehensive solution.
STAY will continue to operate as part of the combined platform under the leadership of Joan Lladó, President, Europe, STAY. The combined company plans to accelerate product innovation, deepen platform integrations, and expand its global presence to support hotels, resorts, and hospitality brands worldwide.
KEY QUOTES:
“The hospitality industry is moving toward a more connected, guest-centric experience, and together we are uniquely positioned to help hotels deliver it. By combining our platforms, we can provide operators with a unified solution that drives revenue, improves efficiency, and enhances the guest experience from booking through departure. What began as a shared vision several years ago has now become an opportunity to deliver that vision at a global scale.”
Shawn Tarter, CEO of RealTime Reservation
“From the beginning, we shared a belief that the future of hospitality lies in delivering a more connected and personalized guest experience. By joining RealTime Reservation, we gain the scale, resources, and complementary technology needed to accelerate that vision and deliver even greater value to hotel operators and guests around the world.”
Joan Lladó, President, Europe, STAY
“RealTime Reservation and STAY are unique, purpose-built platforms addressing a large and increasingly important priority for the hospitality industry: helping operators drive incremental ‘non-room’ revenue while maintaining a high-quality guest experience. The combination brings together two highly complementary products, exceptional teams led by visionary founders, and a shared customer-centric vision to create what we believe will be the leading end-to-end guest experience platform for hotels and resorts globally. We are excited to partner with Shawn, Joan, and the combined team to support the company’s next phase of growth.”
Vaibhav Nalwaya, Managing Partner of Wavecrest Growth Partners
