Appoints Rachel Morley As Chief Product Officer

By Annie Baker ● Jun 4, 2020
  • has announced that it has promoted Rachel Morley to Chief Product Officer. These are the details. has announced that it has promoted Rachel Morley to Chief Product Officer. With this role, Morley will lead product strategy for the real estate technology platform and help make buying, selling, and living in homes easier and more rewarding for’s millions of users. She will report to CEO David Doctorow.

For over two decades, Morley has helped companies conceive, create and evolve products, and technology practices that help organizations and their customers succeed. More recently, Morley served as senior vice president of product at where she was focused on creating an easy, intuitive and personalized consumer experience. Before joining the company, she held multiple positions at REA Group — which operates property websites domestically and throughout Asia, including Australia’s leading property website. And as general manager, Morley helped REA transform how agents market their services to buyers and sellers and evolved REA’s marketing and sales tactics. Her team achieved an increase in seller leads of 1,500% in the first 12 months.

“Since joining Rachel has proven herself as a leader, a visionary and an integral part of our product team,” said Doctorow. “We’re extremely excited to have Rachel lead our product strategy moving forward, continuing to evolve our consumer experience and advance®’s mission to make buying, selling and living in homes easier and more rewarding for everyone.”

Morley had also co-founded Cogent, which is a product development agency that works with some of Melbourne’s best start-ups and technology companies to create new products, including one that is now a critical part of the fight against COVID-19 in Australia.

“At our goal is to reimagine an intuitive and individualized experience for consumers, connecting them with our network of trusted professionals to achieve their property goals,” explained Morley. “I’m excited to take on this new role and lead an amazing team that is truly passionate about helping people find the perfect place to call home.”