Move Inc., the operator of Realtor.com, has acquired Zenlist, a real estate technology company known for its collaborative search and productivity tools for agents and clients. This acquisition aims to enhance Realtor.com’s offerings by providing agents and industry partners with more insights and value, ultimately creating a more connected and transparent real estate marketplace.
Founded in 2016, Zenlist offers a mobile-first platform that simplifies communication and unifies the search experience for buyers and agents. It’s already utilized by over 35,000 agents, several MLSs, and brokerages, providing accurate listings and powerful collaboration tools without requiring significant investment from MLSs or brokers.
This acquisition represents another step in Realtor.com’s strategy to deliver a customer-first experience, empowering MLSs, equipping agents, and building consumer confidence throughout the home-buying journey. Zenlist employees will join the Move Inc./Realtor.com team. Terms of the acquisition were not disclosed.
Advisor: Alloy Technology Partners advised Zenlist on the transaction.
KEY QUOTES:
“As shifting dynamics reshape the real estate industry, Realtor.com is investing in technology and tools that help our industry partners and real estate professionals stay resilient, relevant and ready for what’s next. The acquisition of Zenlist marks a step forward in that effort. With Zenlist, we aim to deliver a more modern, transparent and cooperative consumer buying and selling experience – at a time when trust, openness and innovation matter more than ever.”
Anna Marie Castiglioni, Head of Realtor.com Next
“We’re excited to join the team at Realtor.com and view this acquisition as an incredible opportunity for our customers and team. By tapping into Realtor.com’s trusted brand and scale, we’ll be able to enhance our platform, broaden our offerings, and continue delivering top-tier services and tools to even more industry partners and professionals.”
Tom MacLeod, founder and CEO at Zenlist
