Virtual Leasing And Engagement Platform Realync Raises $22 Million

By Noah Long ● November 21, 2020
  • Realync — one of the leading multifamily industry’s leading virtual leasing and engagement platforms — announced it raised $22 million in growth equity capital from Susquehanna Growth Equity

Realync — one of the leading multifamily industry’s leading virtual leasing and engagement platforms — announced it raised $22 million in growth equity capital from Susquehanna Growth Equity. And as a part of the transaction, Josh Elser and Aaron Flack of SGE will join the Realync Board of Directors.

The company is a rapidly growing virtual engagement solution for the multifamily housing industry, helping thousands of apartment communities expertly market, lease, and manage their properties. And the Company’s virtual services have grown rapidly amid the COVID-19 pandemic. 

In just 4 months, Realync’s user base tripled while live video tours hosted on the platform have increased by over 11,000%. And across the country, leasing professionals are harnessing Realync’s cloud platform to safely livestream, pre-record and distribute video tours to prospects and residents, thus facilitating a more transparent and personal housing experience despite these challenging times. Realync is anticipating the demand of its platform to continue after the pandemic, given the broader popularity of convenient virtual services among consumers.

Susquehanna has invested in over 55 growth-stage companies throughout the firm’s 14-year history. And the firm prides itself on its ability to provide founders and management teams with capital without a predetermined exit timeline and expertise to help accelerate their growth journeys.

KEY QUOTES:

“Our team has been driven by the happiness and success of our clients since day one, and Realync has been blessed with an incredible growth path. We knew that SGE would be the perfect, founder-friendly partner to help us continue to efficiently scale our team, product and business to meet the growing need for virtual services. We’re incredibly excited about this partnership as we further invest in our platform, team and clients.”

— Matt Weirich, Co-founder and CEO of Realync

“Our tightknit team has been the cornerstone of our success thus far. We are incredibly grateful for all of their hard work and never-ending dedication to our clients and mission and look forward to expanding exponentially as SGE supports our team’s next stage of growth.”

— Ani Rangarajan, Co-founder and COO of Realync

“We’re thrilled to be working with Matt, Ani and the Realync team. Realync is leading the real estate video revolution as housing communities continue to adapt to virtual services amid these challenging times. We’re excited to be a part of its incredible story.”

— Josh Elser, Director at SGE