REBEL has secured a $25 million Series B funding round led by MarcyPen Capital Partners, marking a significant milestone in the company’s effort to reshape the massive returns market. The round was oversubscribed and closed less than one year after REBEL’s Series A, reflecting strong investor confidence and reinforcing the company’s position as a market leader in returns recommerce technology. Maveron Ventures, the prior Series A lead investor, also participated.
The Kannapolis-based company operates the largest B Corp-certified returns recommerce marketplace for open-box and overstock products in North America. Its platform enables retailers to recover revenue from products that would otherwise be lost to the growing challenge of returns. According to the National Retail Federation, U.S. retail returns have surged to $890 billion, representing 17% of total sales. Despite being fully usable, large quantities of these goods are discarded, amounting to more than eight billion pounds of annual landfill waste.
REBEL’s technology processes, quality checks, and resells returned but unused products at scale, offering consumers up to seventy percent savings while diverting significant volumes of merchandise from landfills.
The new capital will support REBEL’s expansion into outdoor and sporting goods following successful growth from baby products into the home category earlier this year. The Company plans to broaden its assortment into both seasonal and year-round categories, including water and winter sports, camping equipment, athletic gear, and outdoor toys. Partnerships with leading retailers will continue to drive category expansion and marketplace reach as REBEL advances its mission to deliver affordability and sustainability across more retail sectors.
REBEL’s growth trajectory highlights the increasing importance of returns recommerce in retail. The Company surpassed one million products processed in August 2025, achieving a 640% growth rate over the past three years. It has also added a significant number of new brands while doubling its overall sustainability impact. REBEL expects to divert more than 25 million pounds of returned goods from landfills by the end of 2025, demonstrating how recommerce can deliver both financial returns and sustainability outcomes simultaneously.
As retailers navigate shifting consumer behavior and economic uncertainty, REBEL has positioned itself as a central solution for circular retail. Its model enables brands to recover margin on domestic inventory, meet sustainability commitments, and offer consumers everyday affordability on high-quality products.
KEY QUOTES:
“This expansion is just the beginning of what’s ahead with even more vertical launches on the near horizon as we scale our returns recommerce technology into every corner of retail. Sports and outdoor goods are higher-ticket items–items consumers often need but that come with a premium price tag. Through our strong retail partnerships, we’re able to make perfectly good returns from desirable brands accessible and affordable while reducing retail waste. MarcyPen has played a pivotal role in our journey, and we look forward to building on this partnership as we accelerate our mission in this next phase of growth.”
Emily Hosie, Founder And CEO, Rebel
“REBEL is leading the returns recommerce revolution. We’ve built the technology and infrastructure for what’s next in retail where returns create value, sustainability drives growth, and circular retail becomes the standard. At the same time, we’re helping families stretch their budgets further, giving them access to the brands they love at unbeatable prices.”
Emily Hosie, Founder And CEO, Rebel
