Rebelstork, which is North America’s largest and most trusted baby gear returns recommerce marketplace, announced a new round of investment that will help the company to build on its innovative solution to the baby gear industry’s pressing returns crisis. This $18 million Series A round was led by Maveron Ventures with participation from Serena Ventures, Marcy Venture Partners, and existing seed investor Golden Ventures.
Rebelstork’s proprietary technology diverts the most extensive assortment of overstock and retailer-returned baby gear away from landfills and into customers’ homes at a fraction of the retail price.
Rebelstork is the first company to effectively build the technology required for addressing the challenge of returns and overstocks, saving over 12 million pounds of waste from landfills annually.
With the development of several proprietary technologies and processes, Rebelstork has emerged as the gold standard for baby gear returns recommerce. By giving each item a unique identifier and implementing a rigorous quality-check process known as the Rebby Pinky Promise, Rebelstork provides supply partners with a sustainable solution, addressing their challenges and concerns while creating a new revenue stream. This approach ensures that only quality-approved returns are resold, diverting these products from landfills and promoting a circular economy.
So far, Rebelstork has partnered with more than 2,500 brands across 45 categories (including leading baby brands Million Dollar Baby, BabyBjörn, 4moms, and Ergobaby) and mass retailers, including Target, to create new revenue streams and mitigate return costs utilizing the Rebelstork technology and marketplace.
Female-founded and certified as a B-Corporation, Rebelstork was established to empower shoppers, brands, and retailers to participate actively in the circular economy. Rebelstork plans to use the Series A investment to launch new products, expand operations, and grow the team.
KEY QUOTES:
“We are seeing an exciting shift in the retail industry where global iconic brands and mass retailers are majorly stepping up to change the bad habits in their returns supply chain. At the same time, we’re seeing a new generation of shoppers embracing returns recommerce in a big way. Rebelstork has created the solution. Our innovative technology and marketplace was created to bridge the gap by offering a sustainable and cost-effective solution for both parents and brands.”
-Emily Hosie, Founder and CEO of Rebelstork
“As the returns crisis continues to escalate, finding sustainable solutions will be crucial for both businesses and consumers in the long run. Emily and the Rebelstork team invented a new market while creating impressive technology to do it effectively. They are proving to the retail industry that there is a solution that is better for our planet while also generating a new revenue stream for partners. Their innovative approach benefits savvy shoppers and contributes to a more environmentally conscious and socially responsible generation of consumers.”
-Jason Stoffer, General Partner at Maveron
