Recast is a company redefining how consumers access digital media through RecastPay. This universal media wallet empowers media owners to sell any digital item, including videos, podcasts, articles, AI tools, and beyond, directly to any consumer at any price, from £0.01 to £100 per transaction. Pulse 2.0 interviewed Recast founder and CEO Andy Meikle, a universal media wallet company.
Andy Meikle’s Background
What is Andy Meikle’s background? Meikle said:
“I started my career as a footballer, but a serious injury cut that path short. That moment gave me time to step back and reflect on the industry I loved — and the many opportunities it wasn’t yet capitalising on. I went on to found Sportlobster, one of the first sports-focused social media platforms, which helped connect fans with their favourite teams and athletes in a more direct and personal way. That experience taught me a lot about building digital communities and the importance of giving creators and rights holders better tools to monetize their audiences.”
Experience As A Founder
What sets you apart as a founder? Meikle shared:
“I think it’s resilience, paired with a pretty relentless belief in solving big, systemic problems. I’ve always had a founder mindset — focused on how we fix things, not just build around them. That’s driven by both my love of sport and media and a desire to make these industries more sustainable for everyone involved — from creators to rights holders to fans.”
Formation Of The Company
How did the idea for the company come together? Meikle noted:
“Recast was born out of frustration, really — the fragmentation of sports and media in general meant that fans had to jump through hoops just to access what they loved, leading to churn, piracy and essentially a broken media model and landscape. We started as a sports streaming platform where fans could pay for what they wanted, when they wanted, and built our own payment rails and wallet to facilitate micropayments for media. However, we realised that building a tool that plugs in where the content and fans already are – rather than getting them to come to your destination – is how we can truly solve the problem at scale, and that’s when RecastPay was born.”
Favorite Memory
What has been your favourite memory working at the company so far? Meikle reflected:
“The official launch of RecastPay in 2025 stands out. After an extremely challenging chapter for the business in 2023, the team pulled together, rebuilt the vision, and delivered a product that’s not just scalable — but transformative. Seeing it gain traction so quickly and be embraced by partners like NASCAR has been incredibly rewarding. Recast’s nomination for Technology Company of the Year at the British Business Awards is testament to what Recast has been building.”
Core Products
Screenshot
What are the company’s core products and features? Meikle explained:
“RecastPay is a universal media wallet that embeds directly into media owners’ platforms, enabling pay-per-view access to any digital content from as little as £0.01 — no subscriptions, no friction. It’s a fairer, more flexible way to monetize premium content.”
“Our unique affiliate and syndication engine lets rights holders reach audiences wherever they are — affiliates can promote and sell content on their behalf, earning revenue instantly per transaction, with zero licensing or production costs.”
“This enables media owners to grow reach without marketing spend, reduce friction to value exchange, and scale globally with full transparency and control.”
Challenges In The Industry
Have you faced any specific bottlenecks in your work sector recently? Meikle acknowledged:
“The biggest challenge is also the biggest opportunity — breaking the industry’s reliance on subscriptions and advertising. There’s still inertia in how media companies approach monetization. Our job is to show them that microtransactions are not just viable — they’re the future, especially with younger, digital-native audiences.”
Amplifying Reach
Has the company used any technologies or marketing tactics to amplify reach? Meikle pointed out:
“As a B2B organisation, marketing efforts have focused on business development largely through industry relations, trade shows and utilising the likes of LinkedIn to share our story to connect with media owners.”
Significant Milestones
What have been some of the company’s most significant milestones? Meikle cited:
– Launching our first version of Recast in 2020
– Pivoting in 2024 from a streaming platform to a fintech solution that integrates where content and audiences already are.
– Launching RecastPay in 2025 to enable the monetization of any digital asset
– Our global partnership with NASCAR in 2025
– Securing backing from Morpheus Ventures, Cooley, and top-tier angels, including Ed Woodward
Customer Success Stories
When asking Meikle about customer success stories, he highlighted:
Across all Vendors, we see more than 15% conversion from media views to paid access — a phenomenal rate compared to traditional models. We’ve also seen influencers generate meaningful revenue through our affiliate engine by sharing links to premium content in open markets.
Funding
When asking Meikle about the company’s funding details, he revealed:
“The business was founded in 2018 and I’d since raised over $20 million, however in September 2023, the business was left insolvent due to suddenly not receiving committed capital from the business’s investor.”
“I raised capital from other investors who supported the acquisition of Recast’s IP, leading to the pivot to a solution away from being a destination.”
“Over $5 million was raised as a Series Seed last year, led by Morpheus Ventures, with investments from Cooley (law firm) and HNWs in the industry.”
“Strong unit economics with adoption accelerating will lead us to our Series A.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Meikle assessed:
“While the microtransaction-for-media market is already enormous and projected to reach $323 billion by 2028, we believe the true TAM is even larger. This is a new layer of access for consumers and revenue for media owners — one that aligns with emerging behavioral trends and solves for the economic limitations of the traditional media model, which is increasingly unsustainable and unable to scale.”
“By combining this with affiliate-driven content discovery and creator monetization, we’re tapping into a multi-hundred-billion-dollar opportunity across media, sports, entertainment, and digital content.”
Differentiation From The Competition
What differentiates the company from its competition? Meikle emphasized:
“Recast isn’t another platform competing for audience — we’re an enabler. Unlike ad-funded models or closed ecosystems, RecastPay integrates directly into any media owner’s environment, giving users choice and control, while ensuring instant, transparent payments to everyone involved in content distribution.”
“What truly sets us apart is the unique combination of:
— A media-specific wallet that links directly to individual content items
— Instant, frictionless micropayments with no need for subscriptions
— Affiliate-driven distribution and monetization, enabling content to reach audiences wherever they are
— Real-time revenue splitting, ensuring creators, rights holders, and affiliates all get paid immediately
It’s a flexible, scalable, and fair model — purpose-built for how audiences consume content today.”
Future Company Goals
What are some of the company’s future goals? Meikle replied:
“We want to become the default payment layer for digital content — powering frictionless transactions across websites, apps, and platforms. Short-term, we’re focused on onboarding partners and expanding integrations into media, education, AI tools, and health & fitness verticals.”
Additional Thoughts
Any other topics you would like to discuss? Meikle concluded:
Only that we’re just getting started. Subscription fatigue is real, and the next generation of consumers expects to pay only for what they want, when they want it. Recast is built for that world, and we’re excited to lead the charge.
