London-based circular economy services specialist Reconomy has announced the acquisition of Integrated Waste Analysts (IWA), headquartered in Hanover, Maryland, in a move that significantly accelerates its North American growth strategy. IWA becomes the seventh acquisition made by Reconomy’s U.S. platform in just over a year, reinforcing the company’s bid to become a major waste-and-recycling operator in the world’s largest market.
Founded in 1996, IWA provides industrial waste management, equipment rental, and commodity management services to major U.S. companies, including Tesla, Lansing Building Products, Parts Authority, and Freedom Forever.
Reconomy’s acquisition is channelled through its North American operating arm, Lincoln Waste Solutions by Reconomy (Lincoln), which has become the core platform for its U.S. expansion and has now been built into what the company describes as a “top five waste operator in the U.S.”
Reconomy identifies the U.S. waste market as a significant opportunity, noting that it produces roughly ten times more waste than the U.K., yet continues to rely heavily on linear resource chains, low recycling rates, and landfill and incineration pathways. The IWA deal is said to bring key capabilities, including data-driven services and recycling infrastructure, into the Lincoln platform and positions Reconomy to deploy its asset-light, technology-enabled model at scale.
The acquisition was completed in November 2025, shortly after Reconomy acquired National Waste Associates, another U.S. firm, marking a rapid rollout of its acquisition strategy in North America.
For IWA’s leadership, joining the Lincoln platform offers access to greater scale, technology, and data resources, and a broader service offering to customers. Meanwhile, Reconomy emphasises that the acquisition aligns with its strategic priorities of reaching leading positions in core international markets and allocating capital to the most attractive growth geographies.
KEY QUOTES:
“Integrated Waste Analysts is an important acquisition which brings new capabilities to our rapidly growing US operations. We have now completed seven acquisitions in North America in just over a year and built a top five waste and recycling management business from scratch. This is in line with our strategic priorities of attaining leading positions in our core international markets and commitment to allocating capital to where the most attractive opportunities lie. With our unrivalled data assets, technology capabilities, global footprint and asset-light model, we are perfectly positioned to capture opportunities in our large, addressable markets, deliver superior earnings growth and help customers embrace the circular economy, lower costs and emissions.”
Guy Wakeley, Chief Executive, Reconomy
“Integrated Waste Analysts is a strong strategic fit with Lincoln Waste Solutions by Reconomy. This acquisition expands our capabilities, enhances our customer offering and positions us well to continue to scale our operations across North America.”
Michael Williams, EVP Circular Solutions, North America, Reconomy
“We are excited to be joining forces with Lincoln Waste Solutions by Reconomy. Its strong position in North America and commitment to scaling further across this region, along with its industry-leading expertise in waste management, data and technology, will enable us to deliver even better services to our customers and accelerate our growth. We are grateful to our colleagues for their hard work and dedication in getting us to this milestone, and to our advisors, Evergreen Advisors Capital, for their support throughout the process.”
Michael Keough, Co-Founder and President, Integrated Waste Analysts
