Recraft, an AI-based design platform that generates images with brand consistency, announced it has raised a $30 million Series B funding round led by Accel. Participating investors include Madrona Ventures and existing investors Khosla Ventures, Nat Friedman, Elad Gil, and RTP Global.
Launched of Advanced Style Creation and Controls: This funding coincided with the launch of Advanced Style Creation and Controls, which provided creative teams with more ways to explore, develop, and scale unique brand styles with consistent, high-quality imagery.
Growth Mode: With over 4 million users, Recraft is in hyper-growth mode, experiencing 10 times expansion in just two years and a 700% increase in user adoption over the last year. And designers, marketers, and product teams at companies such as Amazon, NVIDIA, Salesforce, and Uber depend on Recraft to deliver creativity, quality, and efficiency at scale.
The major update to Recraft’s style creation and control capabilities enables designers to achieve greater creative freedom and consistency across their brand visuals. With these new Advanced Style Creation and Controls, creative teams can explore limitless style options and customize images with greater precision, ensuring their brand’s unique look is consistently maintained at scale.
Value proposition: GenAI design tools nowadays are helpful for inspiration and prototyping, but they lack the complete control creative teams need to work within brand constraints and align outputs with their vision. And Recraft addresses this challenge with a platform powered by its proprietary model for creative professionals: Recraft V3, a first-of-its-kind model offering image generation of any size or text length, and precise control over the placement and appearance of visual elements.
The foundation of Recraft’s generative AI capabilities is Recraft V3, the first model with positioning control that allows teams to place logos, characters, or products precisely where they need to be, without requiring workarounds or manual edits. Recraft V3 has topped global leaderboards for over five months. And Recraft’s API is utilized by enterprises and companies that need large-scale, high-quality image generation to build visuals for ads, marketing, presentations, or websites.
Recraft helps users:
1.) Execute marketing campaigns with visuals for presentations, websites, social media posts, advertising, brochures, and posters
2.) Develop logos and brand identity
3.) Create product icons for UX design
4.) Tell creative stories through illustrative storyboards
5.) Mock up designs for print packaging
What the funding will be used for: The funding will enable Recraft to iterate on its industry-leading model, expand go-to-market efforts to meet increasing demand, and develop new offerings that give brands greater control over their visual identity.
KEY QUOTES:
“GenAI has pushed the boundaries of what’s possible with design, but for creative professionals working at the break-neck speed of today, velocity means little without quality and control. Recraft was built with one core idea: AI should amplify creativity, not compromise it. With this funding, we’re doubling down on our commitment to creative teams, providing the tools they need to stay on-brand and scale quickly.”
Anna Veronika Dorogush, CEO and founder of Recraft
“Anna and the Recraft team are closing the gap between creativity and consistency for design professionals that need to move fast, design at scale, and can’t afford to compromise on control. The team has already gained significant traction in the creative community thanks to Recraft V3, the proprietary model that’s setting a new quality standard in the image generation space and outperforming competitors’ models. We’re delighted to be partnering with Recraft as they continue to innovate and allow professional designers to focus on what they do best: creating.”
Zhenya Loginov, Partner at Accel
