Red 6 – a revolutionary Augmented Reality (AR) technology firm at the forefront of synthetic air combat training and augmented reality applications for the entertainment industry – recently announced the completion of a $70 million Series B financing.
The new funding round will enable Red 6 to continue to invest in the proprietary technology that supports its Advanced Tactical Augmented Reality System (ATARS). ATARS is a multi-node, all-domain AR system that delivers a complete outdoor synthetic training environment for multiple users. The technology allows pilots to experience the cognitive loads of physically flying airplanes while capturing the value of synthetics by enabling them to enter realistic, scalable, simulated training in the most dynamic of outdoor environments.
The funding round was led by RedBird Capital Partners, a private investment firm with extensive experience investing in the media & entertainment, sports, and experiential consumer ecosystems. And the funding round also included existing and new investors, including Alpha Edison, Boeing’s AEI Horizon X Fund, Lockheed Ventures, Accelerator Investments LLC through the Disney Accelerator program, Washington Harbour Partners, M-Cor Holdings, the UK’s National Security Strategic Investment Fund, Moonshots Capital, Irongate, State of Florida Opportunity Fund, Alumni Ventures, Alliance Holdings, Alcazar Capital, and Robert Downey Jr.’s, Downey Labs.
Daniel Robinson and the Red 6 team are focused on delivering a synthetic training environment that will provide real-life and near-peer threat training that enhances cognitive skills and learning. And until now, this has not existed. ATARS will directly address the U.S. and allied military’s pilot shortage, and the overextension of resources critical to preparing our armed services in a quicker, cheaper, safer, and cleaner way.
KEY QUOTES:
“Red 6 started as a dream to transform training for the courageous men and women that serve and defend our nation. Now, Red 6 has grown into an established business that continues to revolutionize and modernize training by offering innovative technology and services.”
“I firmly believe that to revolutionize the defense industrial base in our country, there is an increasing interdependence between the Department of Defense, the entrepreneur, and private capital. I am delighted that sophisticated, experienced investors, such as RedBird, have taken the time to understand and align with our long-term vision.”
— Daniel Robinson, Founder and CEO of Red 6
“Daniel and the Red 6 team are leveraging the power of modern technology to develop dual-use applications that enhance training practices used by institutions like the US Department of Defense, while also blending the digital and physical world in outdoor entertainment venues and similar use cases. Given RedBird’s experience working with innovative companies within both the aviation services and entertainment industries, our investment is designed to provide strategic capital, as well as operational guidance to help Red 6 scale and make a tangible impact on the future of the sector.”
— Julia Wittlin, Partner at RedBird Capital leading the firm’s early-stage growth investing
