OnePlus recently posted a teaser trailer featuring the red edition of its OnePlus 6 device. This device will debut across all of the OnePlus global markets and you will be able to order it next week on July 10th. OnePlus decided to make a red edition of the OnePlus 6 due to the success of the OnePlus 5T Lava Red.
Deciding on this color was not without its challenges. We see individual colors as a way to express certain feelings or ideas. To us, red exudes enthusiasm and personality, said OnePlus in a forum post. It also represents an inner confidence and courage. There is a kind of power in red, which the OnePlus logo has always tried to articulate. We hope you feel similarly empowered when you hold the OnePlus 6 Red this summer.
What made the red edition of the OnePlus 6 unique is that OnePlus uses a new film coating process that was never attempted before in the smartphone industry. And to maintain a bright coating, OnePlus design team included an evaporated layer of brightening film that cost around $5 to make crystal clear. The result is a sizeable glossy, transparent layer over the red coating.
The original OnePlus 6 launched back in May with two black editions, which saw one million units sold in 22 days. And a white edition of the OnePlus 6 launched last month.