Charlotte, North Carolina-based digital company Red Ventures announced it has acquired HigherEducation.com (H-E) for an undisclosed amount. H-E is a provider of marketing and enrollment services to post-secondary institutions.
“Online education is a fast-growing industry with enormous scale and significant innovation,” said Red Ventures CEO Ric Elias. “HigherEducation.com brings a unique mix of high-quality digital assets, well-established partnerships, and deep technical expertise, all of which fit perfectly into the Red Ventures model and provide the ideal entry point into the broader education sector.”
Launched in 2007, H-E owns a portfolio of websites that helps more than 150 primarily not-for-profit university partners expand their education offerings and better reach prospective students across the country.
“Red Ventures is the ideal long-term home for HigherEducation.com as we continue to build the leading digital marketplace serving the education sector,” added H-E founder and CEO Patrick Gavin. “I’m grateful to the Vistria team for helping us achieve this milestone. Their shared vision, commitment to our team and sector insight were instrumental in strengthening the foundation of the company.”
Red Ventures bought H-E from Chicago-based private investment firm The Vistria Group. Under Vistria, H-E capitalized on industry relationships and operating expertise to help strategically position the service in its markets and facilitate the company’s growth and profitability.
“We have enjoyed our partnership over the past two years and are thrilled to have been able to deploy the Vistria playbook in support of HigherEducation.com,” explained The Vistria Group co-CEO Martin Nesbitt. “The company is well positioned to meet the evolving needs of both prospective students and education providers, and together with Red Ventures, equipped to reach new heights.”