Redbrick, a company that builds, acquires, and supports innovative businesses, announced its acquisition of Paved, a newsletter advertising platform connecting publishers and advertisers. And Paved’s premium marketplace connects top advertisers like Uber, DoorDash, and Salesforce with 253 million newsletter subscribers across 3,000+ publishers including NYT, NBC, and Bloomberg.
Paved provides publishers with the ability to monetize their newsletter subscription base through relevant ad placements seamlessly integrated with top email service providers like Mailchimp, Kit, and Beehiiv. And brands gain a direct line to targeted audiences through dedicated emails, sponsored placements, and blog integrations alongside trusted publishers.
Paved’s native ad placement technology for email creates truly native experiences by customizing every aspect of ads, including font, color, and imagery. And Paved also provides advertisers with real-time publisher performance, clicks, and impressions based on verified publisher data to ensure transparency and impact.
Redbrick is a Certified B Corporation, which demonstrates its commitment to building an equitable and sustainable future. And the Redbrick technology portfolio gives entrepreneurs, teams, and companies the competitive edge they need, and now includes Paved, which revolutionizes newsletter advertising. Other portfolio companies include Animoto for easy video creation; Delivra for email and SMS marketing; Duplex for syndicated content discovery, Leadpages for sales enablement, and the Shift power browser.
KEY QUOTES:
“In a digital landscape dominated by walled gardens, email newsletters are an essential channel for publishers and creators to own their audiences and capture first-party data. Paved is set to transform newsletter advertising with an automated monetization solution, making email a direct, scalable, and sustainable growth channel beyond feed-driven ecosystems.”
– Marco Pimentel, CMO at Redbrick
“Joining forces with Redbrick represents an incredible opportunity to scale Paved’s vision of revolutionizing newsletter advertising. With Redbrick’s resources and expertise, we’re poised to expand our platform’s capabilities, empower publishers and advertisers with even greater innovation, and unlock new growth opportunities in the rapidly evolving digital advertising space.”
– John McLaughlin, CEO & Founder of Paved
