RedCloud Holdings announced a five-year licensing agreement worth up to $30 million to deploy its RAID (Realtime AI for Distribution) engine in Saudi Arabia, targeting one of the world’s largest and most complex fast-moving consumer goods markets.
The agreement, structured at $6 million annually based on revenues generated in the region, supports the rollout of RedCloud’s AI-driven platform across Saudi Arabia’s $68 billion FMCG sector. The initiative aims to address inefficiencies in supply chains, where fragmented systems and limited real-time visibility have led to an estimated $9.4 billion inventory imbalance.
RAID is designed to embed intelligence directly into supply chain operations, enabling real-time, data-driven decision-making across manufacturers, distributors, and retailers. The deployment will combine RedCloud’s technology with local market infrastructure through a joint venture model, supporting more efficient trade flows and improved product availability.
The partnership aligns with Saudi Arabia’s Vision 2030 strategy, which prioritizes digital transformation and economic diversification. By integrating AI-driven infrastructure into supply chains, RedCloud aims to enhance operational efficiency and strengthen participation across the broader trade ecosystem.
The deal marks RedCloud’s second major international licensing agreement, following a previously announced $50 million joint venture in Türkiye. Together, these agreements bring the company’s total contracted joint venture infrastructure revenue to up to $80 million, reinforcing its capital-light global expansion strategy.
RedCloud’s platform aggregates proprietary trading data across FMCG markets and delivers insights and transaction capabilities through its RedAI system, enabling businesses to optimize inventory, distribution, and financial flows.
KEY QUOTES
“Global supply chains are losing close to $2 trillion annually to decisions made without intelligence. This agreement brings RAID, our AI infrastructure, into one of the most important and fast-moving FMCG markets in the world. In the same way NVIDIA’s CUDA made AI possible by providing the compute infrastructure that every AI application runs on, RAID provides the intelligence infrastructure that global FMCG trade decisions need. The data required to build RAID took four years to accumulate across six markets. No equivalent dataset has been identified in other contexts, to date. What we are building is not software. It is intelligence infrastructure that acts. It will enable decisions to be made in real time across fragmented networks, where speed, precision, and adaptability now define competitive advantage. Following Türkiye, Saudi Arabia represents another step in scaling this model globally, embedding intelligence directly into how trade happens.”
Justin Floyd, CEO And Co-Founder, RedCloud
“Retailers gain better access to supply and choice. Manufacturers and distributors gain the data and intelligence needed to scale. This is foundational infrastructure for the future of trade in Saudi Arabia.”
Majid Alghaslan, Joint Venture Partner, RedCloud Arabia
