RedCloud Holdings announced that it has signed a joint venture and 20-year licensing agreement of up to $120 million with Dheer Marketing India to deploy its RedAI infrastructure across India.
RedCloud is a company building intelligent infrastructure for global trade. Its RedAI infrastructure is powered by the RAID, or Realtime AI for Distribution, intelligence engine. The India partnership marks RedCloud’s first market entry in Asia and its first commercial deployment of RedAI beyond the fast-moving consumer goods category.
The joint venture is expected to be incorporated as RedCloud India Private Limited and headquartered in New Delhi, subject to customary regulatory approvals in India. RedCloud will hold 51% of the joint venture, while Dheer Marketing India will hold 49%.
The agreement is structured as a $6 million annual license fee plus a share of profits generated by RedAI in India. RedCloud said the total aggregate license value is up to $120 million based on revenues and profits generated.
The partnership is intended to support the rollout of RedAI across India’s FMCG, apparel, and footwear markets. RedCloud cited an addressable consumer goods opportunity of more than $564 billion across these categories, including an estimated $427 billion FMCG market, $117 billion apparel market, and $20 billion footwear market.
The company said the deal demonstrates RedAI’s ability to expand beyond FMCG into broader consumer goods categories. RedAI’s architecture is designed to be category-agnostic, enabling deployment across FMCG, footwear, apparel, and other consumer goods on shared intelligence and trading infrastructure.
Dheer Marketing India is a Delhi-based distribution and marketing group that represents multinational consumer brands across India. Its brand relationships include Adidas, Ray-Ban, Timex, Samsung, Sony, Raymond, Luxottica, and Kent RO. Founded in 2009, Dheer operates across 15 locations in India with more than 200 employees.
RedCloud said India represents one of the world’s most complex and rapidly developing consumer markets, with more than 13 million kirana stores, accelerating digital adoption, and an expanding middle class. The company believes these market dynamics create both significant inefficiencies and a large opportunity for AI-driven trade infrastructure.
This is RedCloud’s third major license agreement, following an up to $50 million Türkiye joint venture announced in December 2025 and an up to $30 million Saudi Arabia licensing agreement announced in April 2026. With the India agreement, RedCloud said its combined contracted license agreement revenue now stands at up to $200 million, recoverable from revenues generated by the respective joint ventures over their contracted terms.
KEY QUOTES:
“India is the largest and most consequential consumer market we have entered. With an emerging consumer class in the hundreds of millions of people, a rapidly expanding middle class, and a deeply fragmented retail base, it represents exactly the kind of environment RedAI was built for — high volume, high complexity, and an urgent need for real-time intelligence across the flow of goods.”
“This is also the first deployment in which we expect RedAI to operate across multiple consumer categories. The infrastructure was designed from the outset to power any category where trade decisions need to be made at scale and in real time. Through our partnership with Dheer, we intend to extend RedAI into footwear, apparel and broader consumer goods from day one.”
Justin Floyd, CEO and Co-Founder of RedCloud
“For seventeen years, Dheer has built a national distribution network for global consumer brands — from Adidas to Samsung, Sony, Luxottica and Raymond, across 15 locations in India. India’s retail landscape is changing fast, and we believe the brands and distributors who succeed in the next decade will be those who can act on data at the speed the market demands. RedCloud’s RedAI infrastructure brings exactly that capability. Together with RedCloud, we intend to bring intelligence-led trade to India’s distributors and retailers across every category in which we operate.”
Lovelesh Goel, Chairman and CEO of Dheer Marketing India
