Redo announced that it has raised $81 million in Series B funding at a reported valuation of $1.25 billion. The round was led by Smash Capital, with participation from existing investors Pelion Venture Partners and Cervin Ventures.
Redo is a commerce technology company that helps brands manage customer interactions across the post-purchase journey. The company plans to use the funding to support product development, artificial intelligence initiatives, and international expansion.
Founded as a post-purchase platform focused on returns and exchanges, Redo has expanded into a broader commerce technology platform. Its offerings now include order tracking, package protection, fulfillment support, customer service tools, marketing capabilities, and AI-powered commerce experiences.
Redo said more than 4,100 brands use its platform, and more than 1,750 merchants use multiple Redo offerings.
A key area of investment will be AI-driven commerce tools designed to support customer engagement throughout the shopping journey. Redo said one of its exchange-focused AI tools has demonstrated significantly higher retention rates than standard return workflows.
The company is developing technologies and agents for areas such as agentic shopping experiences tailored to each shopper, marketing agents that personalize emails and text messages for conversion, and a post-purchase concierge designed to increase customer lifetime value.
Redo has already deployed a portion of the new capital through the acquisition of ReturnBear, a provider of international returns with fulfillment operations serving more than 100 countries. The acquisition expands Redo’s ability to help merchants manage international returns and streamline shopper experiences.
Through ReturnBear’s network, customers can return products locally, while inventory can be inspected, refurbished, re-fulfilled, and reshipped without requiring merchants to absorb unnecessary cross-border costs.
Redo is based in Draper, Utah. The company helps direct-to-consumer brands consolidate fragmented commerce tools and manage orders, fulfillment, returns, exchanges, marketing, and customer experiences in a single system.
KEY QUOTES:
“When we started Redo, we thought we were solving returns. What we learned from thousands of brands is that returns were only one piece of a much larger challenge. Every merchant is fighting to own the relationship with their shoppers. This funding allows us to accelerate that mission and build the infrastructure brands need to create direct relationships with customers across every touchpoint.”
Sterling Snow, Co-Founder and CEO of Redo
“The best technology companies earn the right to solve bigger problems. Redo started by building trust with merchants through post purchase experiences and has expanded into a much larger opportunity. As AI transforms commerce, brands will need infrastructure that helps them own and strengthen direct relationships with shoppers. We believe Redo is uniquely positioned to build that future.”
Paul Szurek of Smash Capital
“It’s really difficult for merchants who sell internationally to do returns at all. Our network allows customers to return products locally, where we can inspect, refurbish, re-fulfill, and reship inventory without forcing merchants to absorb unnecessary cross-border costs.”
Aaron Evett, Chief Commerce Officer at Redo
